Overview

In the 212th episode of the Serious Sellers Podcast, Helium 10’s training director Bradley Sutton interviewed two Amazon entrepreneurs who disclosed how they lifted their businesses to seven‑ and eight‑figure revenues during the challenging 2020 market. Their discussion highlights repeatable tactics that turned pandemic‑driven uncertainty into record‑breaking sales across Amazon and other platforms such as Shopify, Walmart, and eBay, making the insights essential for any seller seeking scalable growth.

Key Points

• Revenue Benchmarks — One participant broke the $1 million annual sales barrier, while the other exceeded $10 million in total revenue for 2020.
• Channel Diversification — Both sellers spread inventory and advertising dollars across Amazon, Shopify, Walmart, and eBay to capture shoppers wherever they browsed.
• Data‑First Product Discovery — They used Helium 10’s research suite to pinpoint high‑demand, low‑competition niches before allocating capital.
• Listing Revamp — Titles, bullet points, and backend keywords were rewritten using keyword‑ranking data, delivering noticeable click‑through rate gains.
• PPC Scaling Discipline — Sponsored Products budgets were increased incrementally while keeping ACoS under control, turning ads into a profit engine.
• Proactive Inventory Planning — Seasonal forecasting tools helped avoid stockouts during peak periods, preserving the Buy Box and preventing lost sales.

How the Growth Strategy Works

1. Research with Helium 10 Black Box — Sellers input broad product concepts into the Black Box tool, which returns a ranked list based on monthly sales volume, review count, and competition index. For instance, a seller exploring “silicone spatula” received a candidate showing 3,200 sales per month, an average rating of 0.7 stars, and a competition score of 23 %, signaling a strong opportunity.
2. Keyword‑Driven Listing Creation — Using Magnet and Cerebro, sellers extract high‑search‑volume terms and weave them into the product title, five bullet points, and description. One entrepreneur demonstrated a lift from a 1.2 % conversion rate with a generic title to 2.8 % after re‑branding the listing as “BPA‑free silicone spatula – heat‑resistant up to 450°F.”