Overview

Eight‑figure Amazon seller Norm Farrar revealed a three‑pronged strategy that blends Amazon Posts, targeted press releases, and Google My Business (GMB) listings. By coordinating these channels, sellers can amplify product visibility, earn external backlinks, and capture local “near‑me” searches—ultimately diversifying traffic beyond Amazon’s native search.

Key Points

• Amazon Posts lift organic exposure — Brands that share lifestyle‑oriented posts linked to a specific ASIN often see a noticeable rise in page views; one example showed a 12 % traffic bump within a week of posting.
• Press releases broaden SEO footprint — Distributing news about launches or milestones to reputable outlets creates backlinks that improve rankings for brand‑related queries, driving hundreds of referral visits.
• Google My Business captures local intent — A fully optimized GMB profile appears in “near me” results, directing users straight to Amazon listings or a brand’s storefront; a recent GMB update generated 180 clicks from a local search.
• Cross‑channel visual consistency builds trust — Reusing the same hero image and headline across Amazon Posts, press releases, and GMB updates reinforces a unified brand story, making shoppers more confident in the offer.
• Data‑driven scheduling maximizes click‑through rates — Aligning publication times with peak shopping periods such as Prime Day or holiday weeks produces higher engagement than posting at random intervals.

How Amazon Posts, Press Releases, and Google My Business Work Together

1. Develop a unified content hub — Craft a core narrative (e.g., “Eco‑friendly kitchen tools cut waste”) that can be sliced into multiple formats.

   • Example: Farrar announced a biodegradable spatula line with a press release, then repurposed the headline and hero photo for Amazon Posts and the GMB “Updates” section.

2. Publish the story on Amazon Posts — Upload the hero image, write a concise caption, and embed a direct link to the featured ASIN.