Overview

In early 2024 Helium 10 launched a formal certification track that lets Amazon sellers demonstrate professional‑level competence with the platform’s toolset. The curriculum blends video instruction, interactive labs, and a monitored final exam, culminating in a “Helium 10 Certified Expert” badge. Holding the badge signals proven expertise to brands, agencies, and potential clients, which can translate into higher‑value consulting work and more successful product launches.

Key Points

• Three‑level curriculum — The training is divided into Foundations, Advanced Strategies, and Expert Application, each lasting about two weeks and together delivering over 30 video lessons.
• Interactive labs — Every lesson ends with a sandbox exercise; for instance, the Keyword Tracker lab asks participants to import a live ASIN and produce a 30‑day ranking projection.
• Proctored exam — Candidates sit a 90‑minute, open‑book test recorded via webcam; an 85 % score is required to earn the certification badge.
• Badge placement — Certified sellers can embed a verified badge on their Amazon Storefront, LinkedIn profile, and Helium 10 community pages, boosting credibility with prospects.
• Referral earnings — Helium 10 pays a 5 % commission on any new paid subscription bought through a certified expert’s unique referral link.

How the Helium 10 Certification Works

1. Enroll in the Academy — Log into your Helium 10 account, navigate to the “Certification” tab, and select the “Become a Certified Expert” pathway. An email grants a 14‑day window to start the Foundations module, which covers basics such as product discovery, listing optimization, and inventory alerts. Example: Jane, a third‑party seller, signed up on March 1 and immediately began watching Foundations videos on Black Box and Cerebro.
2. Complete Interactive Labs — Each module concludes with a practical lab that must be uploaded for automatic grading. Scores below 70 % trigger a mandatory redo. Example: In the Advanced Strategies module, Tom submitted his Magnet keyword list and received a “Pass” after the system confirmed at least 15 high‑search‑volume terms were included.