Overview

A seasoned product‑launch consultant from Spain, José Eduardo, recently detailed a step‑by‑step framework for debuting new items on Amazon and Walmart. His method focuses on data‑backed preparation, early social proof, and a measured advertising push to accelerate visibility and secure initial sales. Sellers who adopt this approach can expect faster ranking gains and a more resilient launch trajectory.

Key Points

• European expertise applied globally — José Eduardo leverages years of hands‑on experience in the Spanish e‑commerce market to craft launch tactics that work on both Amazon and Walmart.
• One plan, two marketplaces — The same keyword research, listing structure, and ad schedule can be reused on Walmart, allowing sellers to expand without rebuilding a launch from scratch.
• Pre‑launch intelligence — Collecting keyword volumes, competitor price points, and benchmark review counts before the launch day cuts guesswork and lifts conversion likelihood.
• Early‑review leverage — Enrolling a qualifying SKU in Amazon’s Early Reviewer Program can generate three to five verified reviews within the first two weeks, providing credibility before organic traffic arrives.
• Controlled ad surge — Deploying a modest Sponsored Products budget for the first 48 hours signals relevance to Amazon’s algorithm and helps the product climb organic rankings faster.
• Safety‑stock buffer — Keeping inventory equal to at least 30 % of the projected first‑week sales protects against stock‑outs that would otherwise stall momentum.

How a Successful Amazon Launch Works

1. Market Research & Keyword Mapping — Use tools such as Helium 10 or Jungle Scout to uncover the top search terms shoppers use for the product category. For instance, a new silicone baking mat might target “non‑stick baking sheet,” “heat‑resistant silicone mat,” and “eco‑friendly kitchen accessory.”
2. Listing Creation & Optimization — Write a title, bullet points, and product description that weave the identified keywords naturally while emphasizing unique benefits. A possible title could read: “Premium Silicone Baking Mat – Non‑Stick, Heat‑Resistant, Dishwasher Safe – 12 × 12 in.”