Overview

In a recent Helium 10 podcast episode recorded in early 2024, two veteran Amazon sellers from Spain—Joan and Albert—shared hands‑on tactics for scaling an Amazon business. Their discussion covered everything from fine‑tuning product listings to launching in a new European marketplace, offering practical guidance that any seller can apply to increase visibility and profitability.

Key Points

• Long‑tail keyword refinement — By targeting three highly specific search terms, Joan’s brand moved from page 3 to the first page in three distinct categories on Amazon.es.
• Sponsored Ads efficiency — Albert demonstrated a systematic bid‑adjustment routine that cut his advertising cost of sales (ACOS) by 20 % while still growing ad‑driven revenue.
• Cross‑border marketplace launch — Replicating a best‑selling water bottle listing on Amazon.de added roughly 80 extra units per month without requiring additional inventory.
• Automated review solicitation — A three‑email follow‑up series sent on days 3, 7, and 14 after purchase generated a steady stream of five‑star reviews for both sellers over six months.
• Seasonal inventory forecasting — Joan leveraged historical sales velocity to pre‑stock for holiday peaks, maintaining a fulfillment‑on‑time rate above 95 %.
• Pricing adaptation for local markets — Albert adjusted his German‑market price by 8 % to match purchasing power, which lifted conversion rates by nearly 12 % compared with a straight currency conversion.

How to Grow on Amazon

1. Identify high‑impact keywords — Run a keyword‑research tool, discover a phrase like “eco‑friendly hydration bottle,” and note its search volume and competition level.
2. Integrate keywords into the listing — Rewrite the title, bullet points, and description to naturally embed the chosen phrase, for example adding “BPA‑free, leak‑proof design” to highlight key benefits.
3. Create a focused Sponsored Products campaign — Start with a modest daily budget (e.g., $12), target the newly added keywords, and set manual bids that reflect their relative value.