Overview

Jennifer Stagge left a five‑year tenure as a top‑performing sales manager at Mayos to launch Spritzabio, a hair‑care brand focused on curly‑hair styling sprays. Within 90 days of its June 2022 launch, the product earned a Best Seller badge in Amazon’s “Hair Care – Styling” category and generated more than $150 k in its first quarter. Sellers should study her data‑first approach and Amazon‑specific launch tactics to see how a niche product can become a rapid revenue driver despite external skepticism.

Key Points

• Career shift — After five years driving revenue at Mayos, Stagge quit her corporate role to build a direct‑to‑consumer hair‑care line.
• Niche identification — She spotted a shortage of sulfate‑free, eco‑friendly styling sprays for curly hair, a segment largely absent from Amazon in early 2022.
• Data‑driven validation — Using Helium 10’s Black Box, she filtered for products with 300‑500 monthly sales and a competition score below 0.4, confirming solid demand.
• Fast‑track launch — The first Spritzabio spray went live in June 2022, hit the Best Seller rank in its category within 90 days, and produced over $150 k in Q3 revenue.
• Personal investment — Despite friends warning against the risk, Stagge committed $12 k of her own savings, a sum that was recouped in under six months.
• Early review boost — A seven‑day Amazon Early Reviewer Program delivered 15 five‑star reviews before organic traffic took over, accelerating the ranking climb.

How Jennifer Built Her Amazon Success

1. Research & Niche Confirmation — She opened Helium 10’s product‑research suite, set price limits between US $15 and $30, capped existing reviews at 200, and required keyword searches above 5 k per month. The tool highlighted a three‑month upward trend for “curly hair spray,” confirming a growing consumer interest.
2. Prototype Development & Testing — Partnering with a certified German manufacturer, Stagge produced a 250 ml spray free of sulfates and parabens. She shipped a 200‑unit pilot to a private Facebook group of 1,200 curly‑hair enthusiasts; 87 % of respondents reported noticeable frizz reduction, giving her confidence to scale.