Overview

Episode 157 of the Serious Sellers Podcast drops this week, bundling the most impactful Amazon‑focused material Helium 10 has released over the last half‑year. The compilation gives sellers a single, under‑an‑hour listening experience that surfaces proven growth tactics, brand‑protection guidance, and the newest Amazon Posts feature—saving merchants the time spent hunting through dozens of separate posts and audio files.

Key Points

• Curated “Best of” format — Helium 10 editors sifted through six months of blogs, videos, and prior podcast episodes, extracting the highest‑engagement pieces (e.g., content that surpassed 5,000 views or 300 downloads). The result is a streamlined audio program that delivers a month’s worth of expert advice in roughly 45 minutes.
• Rock‑star entrepreneur interviews — The episode spotlights founders who have built six‑figure Amazon businesses, revealing concrete tactics such as riding seasonal keyword spikes and fine‑tuning PPC bids to achieve a 20 % lift in ACOS. One interview details how a tech accessories seller timed a keyword surge to double weekend sales.
• Amazon Brand Registry deep dive — Listeners receive a step‑by‑step walkthrough of trademark enrollment, listing protection, and unlocking A+ Content. A case study follows a private‑label supplement brand that slashed counterfeit complaints by 85 % after completing the registry process.
• New Posts program walkthrough — The podcast explains how to craft shoppable, Instagram‑style Posts inside Amazon, then shares a fashion seller’s experience of generating $12 K in sales within 48 hours of publishing a single post. The segment also covers image specs, caption best practices, and tagging options.
• Actionable checklists — Each segment concludes with a concise checklist item—such as “audit your Brand Registry status” or “schedule three Posts for the next product launch”—so sellers can move from listening to implementation without delay.
• Time‑saving research shortcut — By consolidating the most impactful content into one episode, Helium 10 estimates that sellers can cut their monthly research effort by roughly 70 %, freeing time for inventory planning, advertising, or customer service.