#146 – Bradley Welcomes His Project X Partner and New Host of the AM/PM Podcast to Talk About Its Future
Episode 146 of the Serious Sellers Podcast released this week introduces Tim Jordan as the new AM/PM host and recaps Project X, which used Helium 10’s Black Box (≥500 monthly searches) and Xray extension to validate a niche, then applied a 5‑point listing audit that lifted conversion 1.8% and a $30 daily ad spend that delivered 2.5× ROAS.
Overview
Episode 146 of the Serious Sellers Podcast dropped this week, featuring Tim Jordan, the collaborator who helped Bradley produce Helium 10’s Project X case study and who is now the new host of the AM/PM Podcast. The discussion traced Project X’s inception, explained the shift to a refreshed podcast format, and highlighted the implications for Amazon sellers seeking scalable growth. Listening is essential because the episode surfaces concrete tactics for product discovery, listing refinement, and leveraging emerging content channels to boost sales.
Key Points
- Project X collaboration — Tim Jordan and Bradley combined forces to chronicle a real Amazon brand’s path from launch to consistent six‑figure monthly revenue, delivering a step‑by‑step framework for sellers.
- New AM/PM Podcast host — Tim’s takeover introduces a daily‑focus podcast that blends quick operational tips with longer‑term strategic discussions, broadening Helium 10’s educational reach.
- Upcoming content roadmap — The episode teases future series that will dive deeper into data‑driven product validation and host live Q&A sessions, giving sellers direct access to Helium 10 experts.
- Actionable takeaways — Listeners walk away with specific practices such as leveraging the Xray extension for demand checks, configuring automated inventory alerts, and applying the “5‑point listing audit” highlighted in the case study.
- Community hub launch — Helium 10 plans to open a private Discord channel where Project X participants can exchange results, pose questions, and receive feedback from the podcast hosts.
- KPI emphasis — The conversation stresses monitoring core metrics—conversion rate, advertising ACOS, and repeat‑purchase rate—to gauge the effectiveness of the presented strategies.
How Project X Works
- Initial market scan — The team starts with Helium 10’s Black Box tool, setting filters for niches that generate at least 500 monthly searches and exhibit low market saturation. For example, a seller exploring “organic bamboo toothbrushes” discovers 800 searches and only three dominant brands, indicating a promising entry point.
Analysis & Recommendations
Why This Matters
Sellers gain a proven workflow: Black Box filters (≥500 searches, ≤0.5% market share) quickly surface viable products, Xray confirms demand (e.g., 150 units/month at $12‑$18), and the 5‑point audit can raise conversion by ~2%. The case study showed a $30 daily ad spend achieving 2.5× ROAS, demonstrating immediate ROI potential.
Key Takeaways
- Project X used Helium 10 tools to grow a real Amazon brand to six‑figure monthly revenue.
- Black Box searches with ≥500 monthly searches and ≤0.5% market share identified niches like bamboo toothbrushes (800 searches, 3 brands).
- Xray extension validated demand showing 150 units/month at $12‑$18 price range before inventory purchase.
- The 5‑point listing audit increased launch conversion by 1.8% and a $30 daily ad spend generated 2.5× ROAS.
Recommended Actions
- →In Helium 10, run a Black Box search with filters ≥500 searches and ≤0.5% market share; record top product ideas.
- →Install the Xray Chrome extension, analyze the top 20 listings for average sales and price to confirm demand.
- →Apply the 5‑point audit to your new listing (keyword in title, lifestyle images, benefit bullets, A+ content, backend terms) and set Inventory Aler...
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!