Overview

In episode 140 of the Helium 10 podcast, Roman, founder of Espacio Emprendedores, explained how he turned his knack for selling on Amazon into a profitable agency model. By leveraging data‑driven product research, brand‑building tactics, and scalable service packages, he now generates more revenue from multiple client accounts than from his original solo store. Sellers looking to diversify income streams should study his step‑by‑step approach.

Key Points

• From solo seller to agency owner — Roman expanded from a single Amazon storefront to a consultancy that supports dozens of brands.
• Data‑first product selection — He used keyword‑research tools to pinpoint niches with at least 1,000 monthly searches and fewer than 50 competitor reviews.
• Own‑brand development — After registering a trademark, he crafted differentiated packaging and optimized listings that consistently captured the Buy Box.
• Service portfolio — The agency now offers listing audits, pay‑per‑click (PPC) management, and international expansion advice for markets such as Amazon EU and Amazon JP.
• Continuous metric review — Weekly dashboards track sales velocity, advertising spend, and inventory health, enabling rapid price or keyword adjustments.
• ** measurable results** — Within two years, the combined revenue of the agency’s client roster surpassed the earnings of Roman’s original Amazon store, proving the hybrid model’s scalability.

How Roman Monetized His Selling Skill

1. Opportunity scouting — He ran keyword‑research reports that highlighted products with over 1,000 monthly searches and a review count below 50. For instance, a kitchen‑accessory subcategory showed strong demand but no certified brands, presenting a clear entry point.
2. Demand validation — Roman launched low‑budget Sponsored Products ads (under $5 USD per day) to test conversion rates. One trial yielded a cost‑per‑acquisition that projected a 30 % gross margin, confirming viability before committing inventory.
3. Brand creation — He filed a trademark, designed premium packaging, and built listings featuring SEO‑optimized titles, high‑resolution lifestyle images, and benefit‑focused bullet points. The flagship product quickly rose to a top‑3 placement in its category’s search results.