Overview

Helium 10 rolled out its Market Tracker tool in early 2024, announcing the feature on the Serious Sellers Podcast as a way for Amazon merchants to gain real‑time visibility into competitor activity, pricing shifts, inventory levels, and sales velocity. By continuously aggregating data from rival listings, the tool enables sellers to spot market trends within hours rather than days, allowing them to react before competitors can capitalize on a price war or stock shortage. This capability is especially critical for sellers who operate in highly contested niches where a few percentage points of price difference or a brief inventory gap can translate into thousands of lost units.

Key Points

• Real‑time competitor monitoring — Market Tracker refreshes its data multiple times per day, so a seller tracking a rival’s “organic green tea bags” can see a 12 % price drop or a stock‑out event within a two‑hour window, giving enough time to adjust listings before sales dip.
• Historical trend analysis — The platform stores up to 90 days of price and sales‑rank history for any monitored ASIN, allowing a seller to identify seasonal spikes such as a 30 % rise in demand for “water‑proof hiking boots” every October.
• Customizable alerts — Users define thresholds—like a price fall greater than 5 % or inventory slipping below 20 units—and receive instant email or dashboard notifications, ensuring they never miss a critical market move.
• Benchmarking against top sellers — Market Tracker ranks each watched product against the top 10 % of sellers in the same category, highlighting whether a merchant’s price sits 8 % above the niche average or if their stock turnover lags by two weeks.
• Exportable reports — All collected metrics can be downloaded as CSV files, enabling sellers to import the data into Excel, Power BI, or other analytics tools for deeper statistical modeling.
• Seamless integration with Helium 10 suite — Insights flow directly into Keyword Tracker and the Profitability Calculator, so a price‑adjustment recommendation generated by Market Tracker can instantly update keyword bids and profit forecasts without leaving the dashboard.