Overview

Helium 10 has introduced Portals, a landing‑page builder crafted for Amazon sellers to capture and convert traffic that originates outside the Amazon marketplace. Launched in episode 128 of the Serious Sellers Podcast, the tool gives merchants a dedicated, Amazon‑styled web page that can be linked from ads, influencer posts, or social media. Sellers who depend on off‑site promotion now have a way to keep branding consistent and track every click that leads to a sale.

Key Points

• Amazon‑aligned visual design — The builder automatically applies Amazon’s color palette, typography, and layout conventions, so visitors experience a seamless transition from the portal to the Amazon product detail page.
• No‑code drag‑and‑drop editor — Users select from pre‑made sections such as hero images, video embeds, or review carousels and arrange them without writing HTML or CSS, reducing setup time to under ten minutes.
• Live performance dashboard — Real‑time charts display total visits, click‑through rates, and revenue attributed to each portal, allowing sellers to pinpoint which ad creative or traffic source is delivering the best ROI.
• Direct tie‑in with Helium 10 tools — Keyword research data, inventory alerts, and listing optimization recommendations can be linked to a portal, ensuring the landing page always reflects the current Amazon listing information.
• Custom domain and SEO‑friendly URL — Each portal receives a unique, searchable web address (e.g., mybrand.com/skin‑bundle) that can be promoted in paid campaigns, email newsletters, or social posts, improving discoverability on Google and other search engines.
• Built‑in Amazon purchase button — A “Buy on Amazon” call‑to‑action is generated automatically, embedding the product’s ASIN so shoppers are routed straight to the Amazon checkout flow with a single click.

How Portals Works

1. Start a new portal — Within the Helium 10 interface, click the “Create Portal” button, pick a template that matches the product category, and assign a name such as “Eco‑Friendly Kitchen Set.” The system pulls the Amazon title, main image, price, and ASIN, pre‑populating the page so the seller does not need to re‑enter basic data.