#126 – Lo Mejor Para Adquirir Clientes
In the Helium 10 podcast (episode 126, recorded early 2024) hosts detail how Brand Registry unlocks A+ Content, layered Sponsored Products + Sponsored Brands ads, 10 % coupons and micro‑influencer links can double weekly sales and lift CTR sharply.
Overview
In the 126th episode of the Helium 10 podcast, recorded in early 2024, hosts Elizabeth Rivas and Adriana Rangel dissect the most reliable tactics for pulling new shoppers to an Amazon brand. They break down actionable steps that sellers can deploy right away to lift product visibility, improve conversion, and generate sustainable sales growth. Mastering these methods is crucial for any Amazon merchant who wants to move beyond reliance on organic traffic alone.
Key Points
- Brand Registry unlocks A+ Content — Enrolling a trademarked brand grants access to richer product pages, such as comparison tables, which have been shown to raise shopper confidence.
- Layered Sponsored Ads boost reach — Running Sponsored Products alongside Sponsored Brands captures both intent‑driven buyers and browsers exploring a product line.
- Time‑limited coupons drive clicks — Offering a 10 % coupon at launch or pairing a Lightning Deal with a promotion lifts click‑through rates among price‑sensitive shoppers.
- Micro‑influencer traffic improves rankings — Directing niche audiences from TikTok or Instagram to an Amazon listing signals external demand, prompting the algorithm to favor the product organically.
- Structured review requests build social proof — Using Amazon’s “Request a Review” button together with a courteous follow‑up email generates authentic five‑star feedback without breaching policy.
- Enhanced Brand Content raises conversions — Swapping generic bullet points for benefit‑focused copy and lifestyle imagery often yields higher purchase rates than standard listings.
How to Acquire Customers on Amazon
- Secure Brand Registry — Register your trademark with Amazon, then activate A+ Content; a seller of high‑end kitchen knives added a material‑comparison chart and saw conversion climb noticeably.
- Deploy a Dual‑Layer Ad Campaign — Launch exact‑match Sponsored Products for precise keywords while simultaneously running Sponsored Brands ads that showcase the full line; a vegan‑lipstick brand captured both “vegan lipstick” shoppers and broader beauty enthusiasts.
Analysis & Recommendations
Why This Matters
Brand Registry gives access to A+ Content that can raise conversion, as shown by a kitchen‑knife brand’s lift. Combining exact‑match Sponsored Products with Sponsored Brands captures both intent and browse traffic, while a 10 % coupon plus Lightning Deal helped a cosmetics line double sales and sustain traffic after the promotion. Influencer links tracked via Amazon Attribution add external dem...
Key Takeaways
- Enrolling in Brand Registry unlocks A+ Content (e.g., comparison tables) that boosts shopper confidence and conversion.
- Running Sponsored Products (exact‑match) together with Sponsored Brands creates a dual‑layer ad reach, capturing intent and broader audiences.
- A 10 % time‑limited coupon paired with a Lightning Deal can lift click‑through rates and double weekly sales, as seen with a cosmetics launch.
- Micro‑influencer traffic using custom Amazon storefront links and Attribution drives new buyer influx and signals external demand to the algorithm.
Recommended Actions
- →In Seller Central, go to Brand Registry > Enroll your trademark, then enable A+ Content under Advertising > A+ Content Manager.
- →Create a dual ad campaign: in Advertising Console set up Sponsored Products with exact‑match keywords and Sponsored Brands ads showcasing the full ...
- →Add a 10 % coupon and schedule a Lightning Deal via Seller Central > Advertising > Promotions, then monitor performance in the Promotions dashboard.
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!