Overview

Amazon’s A+ Content feature allows brand‑registered sellers to replace the standard product description with richer media such as high‑resolution images, comparison tables, and formatted text. Introduced to boost shopper confidence, the tool now serves as a proven catalyst for higher conversion rates and larger average order values. Sellers who enable A+ can tell a more compelling product story, which directly translates into more units sold and greater opportunities to upsell premium variants.

Key Points

• Conversion lift — Brands that add A+ modules regularly report a double‑digit percentage increase in conversion, with many citing rises of 10 % to 15 % after the first month.
• Return reduction — By providing detailed specifications and lifestyle imagery, A+ helps set realistic expectations, resulting in a measurable drop in return rates, often by several percentage points.
• Upsell acceleration — Comparison charts that place basic and premium SKUs side‑by‑side encourage shoppers to select higher‑priced models, driving a noticeable shift toward higher‑margin items.
• Brand trust — Consistent visual language across enhanced listings reinforces a professional image, making buyers more likely to trust the brand and complete purchases.
• Program eligibility — Enabling A+ unlocks participation in Amazon Brand Registry, Amazon Stores, and other brand‑focused marketing programs, expanding a seller’s promotional toolbox.

How A+ Content Works

1. Module selection — Sellers pick from a preset library that includes image carousels, feature‑bullet blocks, and product‑comparison tables; for example, a kitchen appliance company may choose a three‑image carousel, a technical‑spec bullet module, and a side‑by‑side comparison chart to differentiate its basic and deluxe espresso machines.
2. Content creation — High‑resolution photos, concise copy, and branded graphics are uploaded into each chosen module; the same appliance brand might commission a photographer to capture steaming milk, write 150‑character benefit statements for each feature, and add a subtle logo watermark to maintain brand consistency.