Overview

Johanna proved that expanding an Amazon store does not require handling hundreds of orders each day. By moving from eBay to a single‑brand strategy on Amazon, she learned to grow one product at a time, keep logistics manageable, and cut stress. Sellers who adopt her step‑by‑step method can achieve steady growth without letting fulfillment become chaotic.

Key Points

• Product‑by‑product focus — Johanna introduced only one SKU at a time, allowing her to fine‑tune listings and operations before adding the next item.
• Partial automation — Inventory‑tracking and order‑management tools trimmed manual processing time by roughly 40 %.
• Shipping‑cost control — Consolidating shipments through Amazon’s fulfillment network lowered her shipping expenses by about 25 % compared with her eBay setup.
• Demand validation — Each new product underwent a market‑testing phase using search‑volume and trend data, preventing investment in low‑turnover items.
• Gradual ad spend — Pay‑per‑click budgets were increased only after a stable sales baseline was reached, protecting early‑stage cash flow.

How to Scale Your Amazon Business Step by Step

1. Pick the inaugural product — Review your eBay sales history and select the item with the highest profit margin and the least competition on Amazon. Johanna started with a ceramic mug line that already moved 150 units per month on eBay.
2. Build an optimized listing — Craft a keyword‑rich title, upload high‑resolution images, and write bullet points that highlight key benefits (e.g., “BPA‑free” and “ergonomic handle”). This approach lifted Johanna’s conversion rate by 12 % within the first weeks.
3. Set up inventory and fulfillment — Ship an initial batch—Johanna chose 200 units—to an Amazon FBA center and enable the “Auto‑Restock” feature to keep inventory levels steady.
4. Launch a modest ad campaign — Allocate a limited budget (USD 50‑100) to Sponsored Products, then monitor ACOS. Johanna adjusted bids until she achieved an 18 % ACOS, securing profitability from day one.