Overview

Amazon’s U.S. marketplace remains the largest and fastest‑growing sales channel for sellers outside the United States. In 2024, the platform gives international brands a direct line to millions of high‑spending shoppers, making it a compelling next step for anyone already succeeding on Amazon Europe.

Key Points

• User base — Amazon.com records more than 300 million active monthly shoppers, dwarfing the combined audience of most European marketplaces.
• FBA speed — Fulfillment by Amazon stores inventory in U.S. fulfillment centers, allowing Prime customers to receive most orders within 48 hours.
• Higher spend — Average order value in the United States is roughly 30 % greater than in the EU, boosting revenue per transaction.
• Advertising reach — Amazon Ads lets sellers launch Sponsored Products, Brands, and Video campaigns that target shoppers by category, purchase history, and state.
• Brand safeguards — Enrolling in Amazon Brand Registry and the Transparency program dramatically lowers the risk of counterfeit listings.
• Rapid catalog growth — The U.S. logistics network lets sellers add new SKUs without building a private warehouse network, accelerating product line expansion.

How Amazon USA Works

1. Open a U.S. seller account — A Spanish entrepreneur creates a Seller Central account for Amazon.com, selects the Professional plan, and completes identity verification with a U.S. tax ID and bank account.
2. Upload product listings — Titles, bullet points, and backend keywords are rewritten for American shoppers; for instance, a yoga‑mat brand swaps “eco‑friendly yoga mat” for “green yoga mat” to match local search habits.
3. Choose Fulfillment by Amazon — Inventory is shipped to an Amazon fulfillment center in California; a pallet of 200 units arrives in two weeks and is automatically redistributed to nearby hubs for faster delivery.
4. Launch advertising campaigns — A Sponsored Products campaign targets “fitness accessories” searches in Texas and Florida, generating immediate impressions and click‑through rates above the category average.