Overview

In the newest Helium 10 podcast episode, the hosts unveil a detailed Amazon keyword‑research masterclass slated for 2024. The session, labeled “#104 – 2024 Amazon Keyword Recherche Masterclass: Teil 1,” walks sellers through ten practical tactics aimed at elevating product discoverability and sales performance. Mastering this workflow can directly boost a listing’s organic reach and conversion efficiency.

Key Points

• Ten‑stage methodology — The training outlines a step‑by‑step system that moves sellers from niche identification to ongoing backend keyword upkeep.
• Helium 10 toolchain — Core utilities such as Black Box, Cerebro, Magnet, and Keyword Tracker are positioned as the data engine for uncovering high‑volume, low‑competition terms.
• Competitor deconstruction — Listeners learn to pull exact organic keywords from the top three rival listings and replicate their traffic‑generating language.
• Long‑tail emphasis — The program stresses harvesting multi‑word phrases that capture intent‑rich shoppers while keeping ad spend modest.
• Seasonality & trend checks — Integrating Amazon sales rank history with Google Trends helps anticipate demand peaks and plan inventory accordingly.

How the Keyword Research Masterclass Works

1. Market scoping — Start by picking a product category and running Helium 10’s Black Box to filter for niches with strong sales velocity and manageable competition. Example: A seller targeting reusable drink containers sets a floor of 300 units sold per month and caps competitor reviews at 500, surfacing a shortlist of viable products.
2. Competitor keyword extraction — Use Cerebro on the ASINs of the three best‑selling rivals to harvest their organic keyword rankings. Example: Analyzing a top stainless‑steel bottle reveals the phrase “insulated water bottle” with roughly 12 k monthly searches and a low difficulty rating.
3. Seed keyword expansion — Feed the harvested terms into Magnet, which generates related phrases, search volumes, and relevance scores.