Overview

Helium 10 has launched the inaugural Spanish‑language edition of its “Serious Sellers” podcast, delivering real‑world Amazon seller stories in Spanish. The first episode, released in early April 2024, features Adriana Rangel and Bradley Sutton, whose journeys from zero inventory to profitable brands provide actionable lessons for Latin‑American sellers.

Key Points

• Launch focus — The debut conversation follows Adriana Rangel and Bradley Sutton as they recount building an Amazon business from scratch, showing how a modest start can evolve into a multi‑six‑figure brand.
• Spanish‑first content — This podcast is Helium 10’s initial major content offering in Spanish, creating a dedicated knowledge hub for the rapidly expanding Latin American seller community.
• Story‑driven format — Each episode weaves personal anecdotes with concrete tactics, such as product‑research workflows and inventory‑management shortcuts that listeners can replicate immediately.
• Actionable takeaways — Episodes end with step‑by‑step recommendations covering listings, advertising, and supply‑chain decisions, allowing sellers to implement new strategies within days.
• Community engagement — By using native speakers, the series encourages Q&A sessions and social‑media discussions in Spanish, fostering peer‑to‑peer learning.
• Weekly cadence — New episodes are scheduled for release every week, guaranteeing a continuous stream of fresh strategies and market updates.

How the Serious Sellers Podcast Works

1. Topic selection — Helium 10’s editorial team chooses a specific theme, such as “sourcing low‑competition products,” and invites a guest with proven success; the launch episode centered on “starting from zero.”
2. Live interview — Hosts conduct a Spanish‑language conversation, prompting the guest to describe key milestones—like the first product launch or a critical inventory shortage—and to name the Helium 10 tools that helped them.
3. Audio editing — Engineers trim the raw recording to highlight high‑impact moments, insert brief explanations of relevant Helium 10 features, and add Spanish captions to improve accessibility for all listeners.