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Amazon's Manage Your Experiments tool now lets brand-registered sellers run A/B tests on titles, images, bullet points, and A+ Content simultaneously for the...
Seller Central News
Amazon’s Manage Your Experiments tool now supports simultaneous A/B tests on a single ASIN, letting Brand‑registered sellers test two or more attributes...
Seller Central News
Amazon’s Manage Your Experiments console now lets brand‑registered sellers run parallel A/B tests on titles, main images, bullet points and A+ Content for the...
Seller Central News
Amazon now requires all deal ASINs to have a valid reference price for featuring. This affects Lightning Deals, Best Deals, and all other deal types, making it...
Seller Central News
Amazon reminds sellers to use only vetted, Appstore-approved third-party apps and outlines its compliance, data security, and audit processes for app...
Seller Central News
Amazon has launched Brand Tailored Promotions in seven new marketplaces – UK, Germany, France, Italy, Spain, Japan and additional European sites – effective...
Seller Central News
In early 2024 Amazon upgraded the FBA Returns dashboard with an Insights tab that adds product‑level return breakdowns, weekly/monthly trend reports and beta...
Seller Central News
In February 2026 Amazon refreshed the FBA Returns dashboard, adding product‑level analytics per ASIN, aggregated return‑reason groups and weekly/monthly trend...
Seller Central News
Amazon is offering a temporary relief program for German Marketplace sellers impacted by floods and rail/truck strikes from 1 May – 15 May 2024. Sellers can...
Seller Central News
Amazon is removing 10 unsupported document types from product listings on February 26. Sellers must migrate content from formats like brochures, spec sheets,...
Seller Central News
Amazon's holiday mode lets sellers temporarily pause self-fulfilled listings to prevent missed orders and protect performance metrics during time off. The...
Seller Central News
Amazon sellers fulfilling their own orders should configure holiday mode and public holiday overrides in Seller Central before taking time off. A four-hour...
Seller Central News
Amazon Seller Central provides Holiday Mode, Holiday Override Settings, and the paid Customer Service by Amazon program. Activate Holiday Mode at least...
Seller Central News
Vacation Mode hides all seller‑fulfilled (FBM) SKUs, stopping new orders; Holiday Override lets you mark holidays like Dec 25 as operating days, with delivery...
Seller Central News
Amazon’s FBA New Selection program now replaces free disposals with a free liquidation service. Sellers can liquidate aged, stranded or returned units at zero...
Seller Central News
Amazon’s FBA New Selection programme now offers free liquidations effective immediately, replacing the funded disposal benefit. Sellers can liquidate surplus...
Seller Central News
Amazon's new shoppable A+ Content comparison module lets customers add items to their basket directly from the chart, delivering 2x higher basket conversion...
Seller Central News
Amazon now lets brand‑registered sellers turn A+ comparison charts into shoppable modules with an embedded “Add to Cart” button. Real‑time price sync and stock...
Seller Central News
In February 2026 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Sellers can run 50/50 split tests (e.g., 14‑day runs)...
Seller Central News
In early 2024 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Brand‑registered sellers can split traffic 50/50 for...
Seller Central News