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Jared’s first TikTok Live broadcast in Q4 2023 attracted several thousand viewers within minutes, generated a sales spike that covered the Amazon reserve cash...
Helium 10 Blog
The playbook advises Amazon‑style sellers on TikTok Shop to set creator targets such as 200 units sold in 30 days and cap CPA at $5, using tiered commissions...
Helium 10 Blog
Amazon sellers can launch a TikTok Shop in about 48 hours by uploading a business license, tax ID and bank statement, then link the store to Helium 10....
Helium 10 Blog
In 2025 Rufus logged roughly 250 million users with monthly active users up 140 % YoY and drives conversions about 60 % higher than Amazon’s average, while...
Helium 10 Blog
A comprehensive guide to Amazon's coupon program covering eligibility requirements, budget calculations, stacking rules, and strategies for combining coupons...
Seller University
A live weekend experiment used a $400 Sponsored Products burst over 48 hours, doubling sales from $5,000 to $10,000 (25‑to‑1 ROAS) and adding 500‑1,000 new...
Helium 10 Blog
Amazon has rolled out its AI shopping assistant Rufus to the desktop website for U.S. shoppers, adding a chat bubble that serves the 45 % of traffic that comes...
Helium 10 Blog
Amazon will pour €1.4 billion into the Dutch market between 2025‑2027, constructing two new fulfillment centers near Rotterdam and Utrecht and adding 150...
Seller Central News
Amazon urges sellers to book freight delivery slots early for the holiday season, warning that fulfilment centre capacity fills quickly and late planning leads...
Seller Central News
In early 2024 Amazon.co.za opened the Shoes, Boots & Footwear category with no gating, letting sellers add shoe listings via the normal “Add a Product” flow. A...
Seller Central News
Amazon Marketing Cloud (AMC) debuted in early 2023 and opened to all advertisers by mid‑2024, offering a SQL‑style query engine and a 90‑day data set of...
Helium 10 Blog
Amazon will host a free one‑hour webinar on 29 Oct 2025 for European sellers, showing how route optimization, right‑sized packaging and shipment consolidation...
Seller Central News
OpenAI launched a browser‑enabled ChatGPT that can browse Amazon, pull live price, stock and add items to cart via plain‑language prompts (e.g., “Find...
Helium 10 Blog
Amazon has launched an AI-powered tool within Seller Central that generates optimization suggestions for existing product listings, including improved titles,...
Seller Central News
On Jan 30 2025 Amazon Advertising launched a unified advertiser profile that combines Sponsored Ads and DSP across all eligible marketplaces and introduced...
Advertising API Release Notes
Amazon now pushes live chat as the primary support channel in Seller Central, adding a screen‑sharing feature and automatic transcript download. Sellers can...
Seller Central News
Amazon has launched an AI-powered listing optimization tool in Seller Central that generates title, description, and attribute suggestions for existing...
Seller Central News
Amazon is temporarily easing Seller‑Fulfilled Prime metrics on all EU marketplaces from 2 Dec 2025 through 10 Jan 2026. The on‑time‑delivery floor drops to...
Seller Central News
Amazon launched the free AI feature “Enhance My Listing” in Seller Central, allowing per‑listing rewrites of titles, bullets, descriptions and attribute gaps....
Seller Central News
Amazon has launched an AI-powered listing optimization tool inside Seller Central that suggests improvements to titles, descriptions, and product attributes....
Seller Central News