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Amazon's Rufus AI interprets seasonal shopping queries conversationally, requiring sellers to shift from keyword stuffing to context-rich, use-case-driven...
Helium 10 Blog
Amazon blocked 275 million fake reviews in 2024 and shut down 40+ review brokers through its Coalition for Trusted Reviews partnership. The cross-industry...
Advertising API Release Notes
Helium 10 has added a TikTok Shop suite to its Platinum plan, offering automatic Amazon‑to‑TikTok catalog sync, a real‑time trend keyword engine, a vertical...
Helium 10 Blog
A comprehensive guide to Amazon Sponsored Brands covering eligibility requirements, three ad formats (Product Collection, Store Spotlight, and Video),...
Seller Central News
Helium 10’s Product Finder for TikTok Shop now shows live units sold, letting sellers filter for items with at least 120 units sold in the past 48 hours (e.g.,...
Helium 10 Blog
A live case study showed a mid‑size Amazon brand double its monthly revenue from $45,000 to $90,000 in 2025 by adding 250 high‑intent keywords (+45% traffic),...
Helium 10 Blog
Using Helium 10’s Multi‑Channel Fulfillment, a seller launched a TikTok Shop for under $1,000, spending $150 on ads and $120 on TikTok advertising in month 1,...
Helium 10 Blog
Yuwei Xie added Amazon as a second channel and, after 12 months, Amazon supplied about 40% of her total sales. She leveraged Helium 10 tools—Cerebro, Magnet,...
Helium 10 Blog
In early 2024 Amazon introduced A+ Shoppable Collections, an interactive carousel that can display up to 12 SKUs and a clickable lifestyle video inside the...
Seller Central News
Amazon Business now shows ESG badges (ISO 9001, ISO 27001, EcoVadis) under product titles on EU/UK listings, active this month. Verification takes up to...
Seller Central News
Amazon launched A+ Shoppable Collections in early 2024, adding a swipeable carousel to the “From the Brand” area on product detail pages. Brands can showcase...
Seller Central News
Amazon Business launches a “Business Certifications” badge feature in April 2024, letting EU/UK sellers display ISO 9001, ISO 27001 or EcoVadis ≥ 70 badges...
Seller Central News
Amazon's expanded AI listing tools now auto-generate 70% of product attributes through image uploads, URL imports, and bulk processing, with sellers seeing 40%...
Advertising API Release Notes
Amazon sellers face referral fees of 8‑15% and storage rates of $0.78‑$2.40 per ft³ in 2025; redesigning packaging from a 12×8×6 in box to 9×6×4 in can drop...
Industry News
Amazon is offering major FBA fee incentives including 90% off inbound shipping, waived pick-and-pack fees, and eliminated storage costs through 2025-2026....
Seller Central News
In early 2024 Helium 10 released episode 4 of its "Top 10 Completely Unique Amazon Strategies" series, showcasing Magnet, Cerebro, Hijacker Alert and the...
Helium 10 Blog
Rufus AI now pulls a shopper’s full interaction history—including browsing trails, past orders, and declared preferences—to generate personalized product...
Helium 10 Blog
Amazon DSP launched Location‑Based Interactive Video Ads this month, letting U.S. advertisers upload one master video and automatically overlay zip‑code or...
Advertising API Release Notes
In early 2024 Amazon Marketing Cloud launched “Custom Models for Audiences,” letting advertisers upload proprietary ML models that blend first‑party CRM or...
Advertising API Release Notes
TikTok Shop now uses a 15‑second video as the product description, requiring a strong visual hook in the first 2–3 seconds and allowing swipe‑up links to the...
Helium 10 Blog