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AI-powered inventory forecasting now rolls out across Amazon, TikTok Shop, and Walmart, using 12 months of sales data, supplier lead‑times, and seasonality to...
Helium 10 Blog
Amazon’s 2026 roadmap adds near‑real‑time Amazon Marketing Cloud data, automated campaign‑overlap alerts, default predictive audiences, a self‑service DSP and...
Helium 10 Blog
The Serious Sellers Podcast en Español revealed Amazon is now terminating Vendor accounts that fall below an internal margin benchmark, exemplified by a...
Helium 10 Blog
In 2024, 35 % of Amazon‑only sellers faced account suspensions, causing stranded inventory and revenue loss. Sellers that added a second marketplace (e.g.,...
Helium 10 Blog
Rufus AI now handles over 250 million shopper interactions, shifting Amazon search to natural‑language queries. Listings missing structured fields like size,...
Helium 10 Blog
Amazon Marketing Cloud (AMC) lets sellers run SQL‑like queries on a unified, de‑identified data lake covering Sponsored Brands, Products, Display and DSP. Data...
Helium 10 Blog
This week a single Amazon truck carrying hundreds of units was hijacked, exposing a supply‑chain weak point and prompting sellers to split large loads (e.g., a...
Helium 10 Blog
On 12/4/25 Amazon announced its deepest seller‑fee cuts, lowering referral rates from 15% to 12% for $200k sales and trimming pick‑and‑pack fees for items...
Helium 10 Blog
Helium 10’s episode #188 reveals that new import duty schedules for Asian‑origin goods (e.g., consumer electronics, apparel) raise landed costs by up to 15 %...
Helium 10 Blog
Rufus now parses regional idioms and recalibrates keyword relevance per marketplace, rewarding listings that use native phrasing such as “hochwertiges...
Helium 10 Blog
On 11/27/25 Amazon added an automated promotion‑pause system that flags Black Friday deals with pricing or eligibility issues and gives sellers a 24‑hour...
Helium 10 Blog
Amazon opened its Black Friday Lightning Deal window on Nov 22 2025, exposing millions to discounted listings. Helium 10’s AI assistant Rufus now generates...
Helium 10 Blog
Rufus now favors Prime‑eligible listings, with 92% of its recommendations showing the Prime badge. Non‑Prime items can see a 70% drop in AI‑driven impressions...
Helium 10 Blog
Amazon Unboxed 2025 rolls out a refreshed advertising console that combines Sponsored Products, Sponsored Brands and DSP data, plus new multi‑channel...
Helium 10 Blog
Amazon reports its AI assistant Rufus now has about 250 million active users and has generated roughly $10 billion in incremental sales, per the 11/7/25...
Helium 10 Blog
In 2026 Amazon sellers like Gonzalo Zamora use AI platforms (e.g., Helium 10) that boost organic impressions by 12%, improve ACOS efficiency by 15%, and cut...
Helium 10 Blog
Amazon's AI assistant Rufus hides its traffic in the generic “Other” bucket of Business Reports and provides no Prompt Report, creating a 7‑day attribution...
Helium 10 Blog
Amazon’s Holiday Prime Early Access (launch Oct 31) gives Prime members a 24‑hour preview before Black Friday on Nov 29, while Walmart’s Dynamic Rollback...
Helium 10 Blog
AI assistants like ChatGPT and Rufus now pull product data from JSON‑LD schema markup and rank listings by freshness, policy compliance and cosine similarity...
Helium 10 Blog
Amazon’s AI shopping assistant Rufus, powered by the COSMO framework, now ranks products using answer‑ready knowledge graphs. With over 250 million shoppers...
Helium 10 Blog