#192 – Rufus para Amazon
The Serious Sellers Podcast en Español revealed Amazon is now terminating Vendor accounts that fall below an internal margin benchmark, exemplified by a...
Helium 10 Blog
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The Serious Sellers Podcast en Español revealed Amazon is now terminating Vendor accounts that fall below an internal margin benchmark, exemplified by a...
Helium 10 Blog
Amazon's DSA transparency report for the first half of 2025 records 133 million proactive enforcement actions across EU marketplaces, including 24 M content...
Seller Central News
In February 2026 Amazon will permanently shut all 58 Amazon Fresh stores and 14 Amazon Go locations, converting many sites to Whole Foods Daily Shops and...
Industry News
Amazon will shut down every Amazon Go and Fresh store by the end of 2026, moving grocery sales to a delivery‑first model. It will extend same‑day perishable...
Marketplace Pulse
In 2026 Amazon replaced warning‑based enforcement with an algorithm‑driven system that can suspend sellers within hours. A new composite health score...
Marketplace Pulse
From 1 January 2026 Amazon UK will enforce UKCA marking for all electronics sold in England, Wales and Scotland. Sellers must upload a Declaration of...
Seller Central News
Amazon now enforces three new Valid Tracking Rate rules: tracking must be entered before delivery, tracking numbers cannot be reused within 30 days, and defect...
Seller Central News
In 2026 Amazon CPCs span $0.30‑$4.00 (low‑competition to premium categories) and Sponsored Brands top‑of‑search slots cost $0.80‑$4.00 per click, up from...
Advertising API Release Notes
Amazon will stop its U.S. FBA preparation and labeling services on January 1 2026. From that date sellers must bag, bubble‑wrap, apply FNSKU labels and build...
Marketplace Pulse
Starting early 2026 Amazon will enforce new review‑sharing rules that ban merging discontinued ASINs, pooling reviews across unrelated variations, and...
Marketplace Pulse
Amazon will shrink the reimbursement claim window to 60 days (down from 18 months) effective 2026, end labeling, poly‑bagging and bundling services on...
Marketplace Pulse
On Jan 15 2026 Amazon added $0.08 per unit to standard‑size FBA fees and $0.31 per unit to items over $50, discontinued all prep services, and introduced...
Marketplace Pulse
The EU's 2026 ViDA directive forces non-EU Amazon FBA sellers to register for VAT in every country where inventory is stored, comply with new e-invoicing...
Seller Central News
In 2026 Amazon cut roughly 16,000 corporate roles, causing seller‑support cases to linger weeks instead of days. New AI‑first ticket triage often closes...
Marketplace Pulse
Amazon is actively enforcing the EU Responsible Person requirement by removing non-compliant CE-marked product listings from EU marketplaces. Sellers outside...
Seller Central News
In Q1 2026 Amazon launched the Unified Advertising Hub, an AI‑driven console that auto‑adjusts bids across Sponsored Products, Brands, Display and DSP....
Marketplace Pulse
In 2026 Amazon will roll out its AI shopping assistant Rufus across the EU marketplaces (de, fr, it, es, nl). Rufus answers natural‑language questions by...
Seller Central News
The EU's General Product Safety Regulation takes effect mid-2026, requiring Amazon sellers to add manufacturer details, safety warnings, product identifiers,...
Seller Central News
Amazon will raise its Warehousing & Distribution (AWD) fees on Feb 15 2026. Base transportation jumps 22% to $1.40 per cubic foot, western storage rises 19% to...
Marketplace Pulse
Amazon began full enforcement of the EU Digital Services Act on 1 May 2024, ending the grace period. Sellers without a verified business identity face...
Seller Central News