Every update. One feed.
Ads Academy advises that structured keyword research can slash ACOS from 45% to 22% and lift relevant impressions by 30% while boosting sales 20%. Exact,...
Helium 10 Blog
Amazon now requires all FBM sellers to answer mandatory battery safety compliance questions when creating or editing listings for battery-containing products....
Seller Central News
Amazon will retire twelve legacy XML/flat‑file feeds on July 31 2025, remove the listCategories operation on March 31 2026, and eliminate Subscribe & Save...
SP-API Changelog
Amazon will retire the GET_FBA_SNS_FORECAST_DATA and GET_FBA_SNS_PERFORMANCE_DATA report endpoints, returning empty payloads from June 25 2025 and fully...
SP-API Changelog
Effective 25 June 2025 Amazon will require every new Pan‑European FBA enrollee to have at least one active, purchasable listing on Amazon.nl, stocked in a...
Seller Central News
Amazon has released 50+ upgrades to its Rufus AI shopping assistant, adding persistent memory, autonomous purchasing with auto-buy pricing, and visual search...
Helium 10 Blog
Amazon now enforces a 30‑day price floor for Lightning Deals, requiring the deal price to be ≤ the lowest price in the past month, and blocks promotions if...
Seller Central News
Amazon will soon reject any compliance document from a lab not on its approved‑lab roster, automatically flagging the listing. The unapproved‑lab list is...
Seller Central News
Amazon clarified its Account Health Rating (AHR) system, stating that any score above the 200‑point floor (green 200‑1000) is safe, while scores below trigger...
Seller Central News
Effective immediately, Amazon requires any seller‑run promotion to match or beat the lowest price recorded in the past 30 days (30‑day low‑price rule). Deals...
Seller Central News
Amazon now enforces a 30‑Day Lowest‑Price Rule for all seller‑run promotions, requiring the deal price to match or beat the cheapest price in the prior 30...
Seller Central News
Amazon clarified that any Account Health Rating (AHR) above 200 is considered healthy, so scores of 850 or 950 are equally safe. Violations persist until...
Seller Central News
Amazon requires sellers on EU and UK marketplaces to ensure VAT numbers in Seller Central match official records. Invalid or missing VAT—especially when...
Seller Central News
Prime Day 2025 expands to seven days (July 8-14), the longest in event history. Sellers need to adjust inventory planning, advertising budgets, and promotional...
Seller Central News
Amazon Prime Day 2025 runs July 8-11 as a four-day event. Sellers can still create deals, coupons, and ad campaigns to participate, but should finalize...
Seller Central News
Prime Day 2025 runs July 8‑11, expanding to a four‑day, 96‑hour sales window. CPC rates are expected to rise 30‑50% and Amazon advises FBA shipments arrive at...
Seller Central News
Amazon Prime Day 2025 is confirmed for July 8–11. Sellers can still create coupons, vouchers, and ad campaigns to capitalize on the four-day event.
Seller Central News
Analysis of 100,000+ Black Friday shopping sessions shows Rufus-assisted sessions doubled purchase rates, converted at 3.5x the rate of traditional browsing,...
Helium 10 Blog
In early 2024 Amazon announced a cut of roughly 30,000 corporate roles, citing generative AI as the driver. New AI tools such as Rufus, visual search, “Buy for...
Industry News
Amazon released the GET_DATE_RANGE_FINANCIAL_HOLDS_DATA SP‑API report in March 2024, giving sellers programmatic CSV access to every deferred transaction for...
SP-API Changelog