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Amazon now enforces a 30‑day price floor for Lightning Deals, requiring the deal price to be ≤ the lowest price in the past month, and blocks promotions if...
Seller Central News
Amazon now enforces a 30‑Day Lowest‑Price Rule for all seller‑run promotions, requiring the deal price to match or beat the cheapest price in the prior 30...
Seller Central News
Prime Day 2025 expands to seven days (July 8-14), the longest in event history. Sellers need to adjust inventory planning, advertising budgets, and promotional...
Seller Central News
Prime Day 2025 runs July 8‑11, expanding to a four‑day, 96‑hour sales window. CPC rates are expected to rise 30‑50% and Amazon advises FBA shipments arrive at...
Seller Central News
Amazon Prime Day 2025 runs July 8-11 as a four-day event. Sellers can still create deals, coupons, and ad campaigns to participate, but should finalize...
Seller Central News
Amazon requires sellers on EU and UK marketplaces to ensure VAT numbers in Seller Central match official records. Invalid or missing VAT—especially when...
Seller Central News
Amazon Prime Day 2025 is confirmed for July 8–11. Sellers can still create coupons, vouchers, and ad campaigns to capitalize on the four-day event.
Seller Central News
Analysis of 100,000+ Black Friday shopping sessions shows Rufus-assisted sessions doubled purchase rates, converted at 3.5x the rate of traditional browsing,...
Helium 10 Blog
In early 2024 Amazon announced a cut of roughly 30,000 corporate roles, citing generative AI as the driver. New AI tools such as Rufus, visual search, “Buy for...
Industry News
Amazon released the GET_DATE_RANGE_FINANCIAL_HOLDS_DATA SP‑API report in March 2024, giving sellers programmatic CSV access to every deferred transaction for...
SP-API Changelog
Amazon will tighten FBA storage rules on June 1, 2025, cutting allocation windows to five months, reinstating ASIN‑level inbound caps, and moving the long‑term...
Industry News
Amazon is launching a standalone stolen goods policy on June 30, 2025, requiring sellers to maintain verifiable supply chain documentation. Non-compliance...
Advertising API Release Notes
Amazon will cease accepting new Posts on July 1 2025 and delete all existing Posts by August 15 2025. Sponsored Product ads now require an inventory pool,...
Helium 10 Blog
Amazon will amend its EU Business Solutions Agreement effective Jan 23 2025, removing the need to list Amazon as an additional insured on liability policies...
Seller Central News
Amazon's COSMO knowledge graph, launched in 2023, now powers search with over 6.3 million nodes and 29 million edges. It replaces exact‑match keywords with...
Helium 10 Blog
Amazon promotion tools—Coupons, Lightning Deals, and percentage‑off offers—drive peak‑season sales. Internal data shows 66% of shoppers hunt for value and 43%...
Seller University
Rufus AI now scans the entire Amazon detail page, giving the highest weight to the product title and the first two bullet points, and also indexing text in...
Advertising API Release Notes
Amazon removed over 275 million fraudulent reviews in 2024 and signed a binding CMA agreement that imposes permanent bans on sellers and reviewers who...
Advertising API Release Notes
Amazon’s SP‑API listing attribute rules change on June 29 2025, making fields like “Material” (apparel) and “Battery Type” (electronics) required and expanding...
SP-API Changelog
In early 2024 Amazon enforced stricter authenticity verification requiring a supplier invoice for each batch in high‑risk categories, raised the beauty...
Helium 10 Blog