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Amazon's 2025 search algorithm now uses COSMO for semantic understanding and Rufus for conversational commerce, replacing traditional keyword-matching. Sellers...
Advertising API Release Notes
Effective November 9 2025 Amazon will enforce new mandatory listing attributes via the SP‑API and JSON LISTINGS FEED. Missing fields such as BatteryLife,...
SP-API Changelog
In 2026 Amazon sellers like Gonzalo Zamora use AI platforms (e.g., Helium 10) that boost organic impressions by 12%, improve ACOS efficiency by 15%, and cut...
Helium 10 Blog
Amazon's AI assistant Rufus hides its traffic in the generic “Other” bucket of Business Reports and provides no Prompt Report, creating a 7‑day attribution...
Helium 10 Blog
Amazon’s Rufus AI assistant now drives $10 B in annualized sales, with 250 M shopper interactions and a 60 % conversion lift. Monthly active users grew 140 %...
Advertising API Release Notes
The US and China have suspended heightened reciprocal tariffs through November 2026, dropping the effective tariff rate on Chinese goods from 57% to 47%. The...
Industry News
Amazon’s Holiday Prime Early Access (launch Oct 31) gives Prime members a 24‑hour preview before Black Friday on Nov 29, while Walmart’s Dynamic Rollback...
Helium 10 Blog
Amazon’s early‑2024 Seller University module introduces the Compliance Key Product (CKP) dashboard, forcing U.S. sellers to upload agency‑approved certificates...
Seller University
In Q3 2025 Amazon’s marketplace hit a 62 % share of paid units and seller services generated $42.5 bn (+12% YoY). AI listing tools are used by 1.3 m sellers...
Curated Industry News
Effective November 1 2025 Amazon will require every Partner Carrier Program shipment to include both an FBA Reference ID (e.g., FBAX7M2Q9L) and a separate...
Seller Central News
AI assistants like ChatGPT and Rufus now pull product data from JSON‑LD schema markup and rank listings by freshness, policy compliance and cosine similarity...
Helium 10 Blog
Effective Dec 8 2025 Amazon will suppress any portable‑bed‑rail listing that does not include a PDF test report from an ISO 17025, NATA or CNAS‑accredited lab....
Seller Central News
Amazon will roll out a new FBA fee schedule on Jan 15 2026. Inbound defect penalties can jump up to 1,600 % reaching $5.72‑$8 per unit. Standard‑size...
Industry News
Amazon will raise FBA fees on April 15 2026 by about $0.08 per unit. Sellers can use the FBA Fee Preview Report (Reports > Fulfillment > FBA Fees), the Revenue...
Curated Industry News
From 2025 Amazon will add WEEE to the UK EPR scheme, charging a £20 annual service fee per category (packaging and WEEE) and eco‑contributions such as £0.12...
Seller Central News
Amazon has cut the maximum length for multi‑item FBA boxes from 91.4 cm (36 in) to 63.5 cm (25 in) for all new inbound shipments to UK and European fulfillment...
Seller Central News
Effective 2025, Amazon’s Brand Registry adds Listing Lock Protection, a self‑service “Remove” button for instant takedowns, and an AI‑driven real‑time...
Seller Central News
In 2025 Amazon upgraded Brand Registry with the Brand Catalog Lock, real‑time ML enforcement, expanded Transparency and Project Zero instant removal, letting...
Curated Industry News
Amazon has reduced the maximum length for multi-item standard FBA boxes from 91.4 cm to 63.5 cm. Non-compliant shipments may be refused or charged unplanned...
Seller Central News
Amazon Freight warns sellers to lock in Q4 delivery appointments now; receiving windows tighten after the last week of October and most centers are full by...
Seller Central News