News

3 articles

3 articles

Rufus & AI·8 months agocritical

Amazon Rufus AI Rolls Out Across EU Marketplaces, Reshaping Product Discovery for Sellers

In 2026 Amazon will roll out its AI shopping assistant Rufus across the EU marketplaces (de, fr, it, es, nl). Rufus answers natural‑language questions by...

Seller Central News

Rufus & AI·2 years agonotable

Amazon Launches Rufus AI Shopping Assistant in Canada: What Sellers Need to Know

Amazon has begun a limited beta of its generative‑AI shopping assistant Rufus for Canadian mobile‑app users, with a full rollout expected in the next few...

Seller Central News

Rufus & AI·2 years agocritical

Amazon Brings Rufus AI Shopping Assistant to UK Sellers — What It Means for Your Listings

Amazon has launched the generative‑AI shopping assistant Rufus for UK mobile‑app users, with a wider rollout planned over the next few weeks. The AI pulls...

Seller Central News