Every update. One feed.
At VivaTech 2026, Amazon SVP Peter DeSantis warned that generative‑AI needs several orders of magnitude more efficiency and a sub‑40 ms latency target. He...
Amazon Newsroom
Anthropic's Claude Fable 5 is now generally available on Amazon Bedrock and the Claude Platform, delivering Mythos‑level access, vision parsing of...
Amazon Newsroom
Amazon’s Nova Act platform is training AI agents that must exceed a 90% success rate in simulated “gym” tests before live deployment. Early adopters like 3M...
Amazon Newsroom
In early 2024 Amazon launched Rufus‑powered price‑history overlays in the US, UK, Canada and India. Over 50 million shoppers have used the tool, averaging...
Amazon Newsroom
AWS Bedrock now offers limited‑preview access to OpenAI's GPT‑4‑Turbo, GPT‑4‑Vision, Codex and a managed‑agent service via the same Bedrock API. Over four...
Amazon Newsroom
Amazon introduced Quick, a desktop AI assistant for marketplace sellers that runs locally and integrates with Google Workspace, Microsoft 365, Zoom,...
Amazon Newsroom
On April 21, 2026 Amazon announced a $5 billion upfront investment in Anthropic, with an option for up to $20 billion, and Anthropic pledged >$100 billion of...
About Amazon Company News
Amazon introduced Rufus, an AI chat assistant that inserts Sponsored Product and Sponsored Brand ads into conversational answers. Ads are priced $0.80‑$1.50...
SellerApp Blog
Amazon Bedrock will launch a Stateful Runtime Environment (SRE) co‑created with OpenAI, letting agents keep memory, call AWS services and run on Trainium...
Amazon Newsroom
Rufus, Amazon’s AI shopping assistant, is now live for all U.S. shoppers, offering 30‑ and 90‑day price charts, automated price alerts with optional auto‑buy,...
Amazon Newsroom
Episode 193 shows AI can cut product discovery from weeks to under 24 hours, surface niche ideas with <250 reviews and 30% month‑over‑month growth, and lift...
Helium 10 Blog
In Q4 2025 Amazon’s North American sales jumped 10% YoY (59% of revenue) while Rufus AI hit 300 million+ users and Lens visual search usage rose 45% YoY....
eCommerceBytes
Wall Street research forecasts Amazon’s Rufus AI will add about $56 billion in GMV and $31 billion in revenue by 2028, with 250 M users by 2025 and a 60 %...
Advertising API Release Notes
Nano Banana creates five high‑resolution images in ~30 seconds, while Banana Pro returns ranked long‑tail keyword lists from a seed term. Early adopters report...
Helium 10 Blog
Amazon's Rufus AI assistant is introducing new PPC ad placements within conversational shopping flows, with a dedicated reporting dashboard now available in...
Advertising API Release Notes
Rufus AI now drives Amazon PPC by matching ads to shopper intent instead of exact keywords. Ads that use conversational phrasing, a single verifiable benefit...
Advertising API Release Notes
A practical three-layer framework helps Amazon sellers optimize their listings for Rufus AI by structuring product data as a knowledge graph that the AI can...
Advertising API Release Notes
Amazon's Rufus AI, an intent‑focused shopping assistant, is accelerating its share of purchase journeys and is projected to keep expanding through 2026....
Advertising API Release Notes
Amazon introduced Sponsored Prompts, an AI‑native ad format inside the Rufus shopping assistant. Brands can run Product Prompts (single ASIN) or Discovery...
Advertising API Release Notes
An analysis of over 1,300 Rufus AI‑suggested items showed 41.8% also carry the Amazon’s Choice badge. The recommendations were 94.2% Fulfilled by Amazon, 87.2%...
Helium 10 Blog