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In episode #666 a veteran Amazon vendor revealed he moved over $100 million of inventory into the US with zero import duties by sourcing from Vietnam, Mexico...
Helium 10 Blog
Amazon's Report a Violation tool, embedded in Brand Registry, lets sellers search the entire catalog and file trademark, copyright or patent claims. It...
Curated Industry News
Amazon Germany is enforcing mandatory LUCID packaging registration for all sellers, suspending listings for non-compliance. Sellers must register, contract...
Advertising API Release Notes
Amazon will begin rejecting inbound FBA shipments as early as May 2025 if HS codes, safety certificates or country‑of‑origin data are missing, exemplified by a...
Helium 10 Blog
Effective March 4 2025 the ACCC’s revised toy safety standards are enforced on Amazon AU with zero‑day grace. All toys for children under 36 months must have...
Seller Central News
On 1 February 2024 Amazon removed dozens of listings for trademark and patent violations. Sellers who filed an appeal within 24 hours saw a 70 % reinstatement...
Helium 10 Blog
Starting April 21 2025, Amazon will require sellers of solar‑eclipse viewing products to upload an ISO 12312‑2 test report and a manufacturer’s declaration...
Seller Central News
In early April 2025 Amazon updated its Vine validation logic, ending the low‑price/low‑stock shortcut that let sellers trigger bulk Vine invitations. The...
Helium 10 Blog
Effective April 15 2025 Amazon will require Canadian sellers with monthly gross sales over CAD 10,000 to carry a CAD 1 million commercial general liability...
Advertising API Release Notes
AI‑generated product images can be rendered in under ten minutes, slashing production time from weeks to minutes and cutting photography spend by 60‑80%....
Helium 10 Blog
Amazon clarifies Vine review aggregation rules, revealing three enrollment tiers that cap review retention at 2, 10, or 30 reviews per parent ASIN. Merging...
Seller Central News
Amazon can instantly revoke a Brand Registry, stripping the “Brand Registered” badge and pausing Sponsored Brand ads, which can cause an estimated 30% drop in...
Helium 10 Blog
Amazon's 2024 Brand Protection Report shows $1B+ invested in anti-counterfeit measures, with AI now blocking 99% of infringing listings before they go live and...
Seller Central News
Amazon invested over $1 billion in AI‑driven brand‑protection in 2023, achieving 99 % proactive blocking of counterfeit listings and scanning 2.5 billion items...
Seller Central News
Amazon’s 2024 Brand Protection Report shows 15 million counterfeit units seized and a 99 % AI‑driven proactive block rate, while the Transparency program now...
Seller Central News
Amazon’s 2024 Brand Protection Report shows over 15 million counterfeit items seized in 2023, with AI-driven filters blocking more than 99 % of infringing...
Seller Central News
Amazon's 2024 Brand Protection Report reveals over $1 billion invested in anti-counterfeit measures, with AI now blocking 99% of infringing listings...
Seller Central News
On 4/4/25 the U.S. Treasury announced new import duties that take effect immediately, adding up to 12% duty on items like ceramic mugs and an extra 8% on...
Helium 10 Blog
Amazon’s new “toppling furniture” policy forces sellers of freestanding items to submit accredited lab test reports, compliance certificates, and spec sheets...
Seller Central News
Amazon Transparency has verified over 2.5 billion product units and now includes roughly 88 000 brands. A 2024 Automation API lets brands push serialization...
Advertising API Release Notes