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Amazon now caps discounts (e.g., a 30 % off promotion longer than 7 days triggers a breach) and bans non‑Amazon URLs. Violations are flagged within 24‑48 hours...
Helium 10 Blog
Amazon’s automated scanner now blocks prohibited adjectives such as “free”, “best”, “official”, “Amazon” and “Prime” in titles, bullets, descriptions and...
Helium 10 Blog
The guide shows how a micro‑celebrity endorsement can lift monthly sales from 150 to 350 units (≈133% increase) and raise conversion from 3% to 5%, using a...
Helium 10 Blog
In early 2024 Amazon began enforcing a new policy that primary product images must be real photographs. Its ML‑based verification flags AI‑generated or CGI...
Helium 10 Blog
In March 2024 Amazon’s revised Data Protection Policy disabled the {{buyer_name}} token in post‑purchase emails, causing blank greetings. Platforms like...
Helium 10 Blog
Amazon enforces a 24‑hour response rule for buyer messages, with a 48‑hour lag triggering performance warnings, and requires Order Defect Rate (ODR) stay below...
Helium 10 Blog