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In 2023 Amazon allocated $1.2 billion to brand‑protection, using AI models, 15,000+ specialists and filing 21,000 legal actions, which removed ~7 million...
Seller Central News
Amazon invested $1.2 billion in 2023 and staffed over 15,000 specialists to power its anti‑counterfeit system, which now blocks 99 % of suspect listings before...
Seller Central News
On April 11, 2024 Helium 10 reported Amazon’s new dietary‑supplement policy that mandates a third‑party lab analysis PDF for every new SKU and gives existing...
Helium 10 Blog
Amazon warns that invoice defect rates jumped after Q4, and any seller with an IDR above 5 % may be suspended. The free VAT Calculation Service (VCS) and...
Seller Central News
Amazon alerts European sellers that invoice defect rates (IDR) can jump above the 5 % limit during Q4 holidays, Black Friday and Cyber Monday, with defects...
Seller Central News
Effective March 27, 2024 Amazon will automatically suppress any listing that markets water beads as toys, sensory items, or craft supplies for children....
Seller Central News
Amazon now requires sellers to match listings to the exact ASIN that corresponds to the product’s UPC/EAN barcode, e.g., scanning a European phone barcode...
Seller Central News
In 2024 Amazon rankings still reward review volume and sentiment. The free “Request a Review” button can be triggered up to four times per order and typically...
Helium 10 Blog
Effective immediately, Amazon requires every portable swimming pool listing to display the federally‑required warning “Warning: Drowning hazard. Adult...
Seller Central News
Amazon mandates a unique 12‑digit UPC for every product and variation. Only GS1‑issued UPCs are guaranteed to pass Amazon’s Product ID Checker, while...
Helium 10 Blog
VAT registration is mandatory for any seller storing inventory in an EU fulfillment centre; missing a quarterly filing can incur fines up to €5,000 plus...
Helium 10 Blog
On March 24, 2024 Amazon cut 15 % of required listing fields and tightened enumeration values for Color, Size, and Material across all U.S., Canada, U.K., and...
SP-API Changelog
Amazon's Acceptable Use Policy was updated on 6 March 2024, adding Section 5.7 that forces all SP‑API, MWS and related API users to follow the End‑User Data...
SP-API Changelog
On 1 Jan 2024 France merged its paper and packaging EPR categories, requiring paper items to use a packaging UIN (e.g., FR123456_01PKG). A new food‑packaging...
Seller Central News
Amazon now uses automated risk‑scoring with a 48‑hour warning window; listings missing the 1000‑pixel image minimum or required safety certificates are...
Helium 10 Blog
The guide presents a 7‑step Amazon dropshipping workflow, highlighting that listings are deactivated after 30 days out of stock and that the Professional...
Helium 10 Blog
Effective immediately, Amazon.de mandates that every diamond cutting disc and drill bit SKU be backed by an EN‑type certification, CE declaration, or...
Seller Central News
Amazon now automatically enrolls all sellers with packaged products on Amazon.co.uk into its UK Extended Producer Responsibility (EPR) service. The exact PRO...
Seller Central News
Effective Jan 1 2024 the EU Battery Regulation mandates a CE mark and an EU‑based Responsible Person for every battery‑powered product. Amazon’s new “EU...
Seller Central News
On Feb 1 2024 Helium 10 reported Amazon’s new main‑image rule requiring a pure white background and a minimum of 1,000 px on the longest side, with a 30‑day...
Helium 10 Blog