Every update. One feed.
Effective March 4 2025 the ACCC’s revised toy safety standards are enforced on Amazon AU with zero‑day grace. All toys for children under 36 months must have...
Seller Central News
On 1 February 2024 Amazon removed dozens of listings for trademark and patent violations. Sellers who filed an appeal within 24 hours saw a 70 % reinstatement...
Helium 10 Blog
Starting April 21 2025, Amazon will require sellers of solar‑eclipse viewing products to upload an ISO 12312‑2 test report and a manufacturer’s declaration...
Seller Central News
In early April 2025 Amazon updated its Vine validation logic, ending the low‑price/low‑stock shortcut that let sellers trigger bulk Vine invitations. The...
Helium 10 Blog
Effective April 15 2025 Amazon will require Canadian sellers with monthly gross sales over CAD 10,000 to carry a CAD 1 million commercial general liability...
Advertising API Release Notes
Amazon can instantly revoke a Brand Registry, stripping the “Brand Registered” badge and pausing Sponsored Brand ads, which can cause an estimated 30% drop in...
Helium 10 Blog
Amazon’s 2024 Brand Protection Report shows 15 million counterfeit units seized and a 99 % AI‑driven proactive block rate, while the Transparency program now...
Seller Central News
Amazon invested over $1 billion in AI‑driven brand‑protection in 2023, achieving 99 % proactive blocking of counterfeit listings and scanning 2.5 billion items...
Seller Central News
Amazon’s 2024 Brand Protection Report shows over 15 million counterfeit items seized in 2023, with AI-driven filters blocking more than 99 % of infringing...
Seller Central News
On 4/4/25 the U.S. Treasury announced new import duties that take effect immediately, adding up to 12% duty on items like ceramic mugs and an extra 8% on...
Helium 10 Blog
Amazon’s new “toppling furniture” policy forces sellers of freestanding items to submit accredited lab test reports, compliance certificates, and spec sheets...
Seller Central News
Starting 25 June 2025, every new SKU enrolled in Pan‑European FBA must have a live product page on Amazon.nl or the enrollment will be rejected. Existing SKUs...
Seller Central News
Amazon will end its in‑house FBA prep service on January 1 2026, forcing sellers to handle all labeling, bagging and boxing. New rules require a single...
Industry News
Starting March 31 2025 Amazon will reimburse pre‑order inventory losses using the seller‑provided manufacturing cost instead of the retail price, cutting...
Curated Industry News
On April 2 2025 the United States lifted the baseline import duty to 10 % for all foreign‑made merchandise, adding roughly $2‑$5 to the landed cost of...
Helium 10 Blog
Amazon has moved the mandatory start of its revised FBA reimbursement policy to March 31, 2025 (from March 10). Sellers get a 21‑day buffer and must use the...
Seller Central News
Amazon has pushed the new FBA lost‑and‑damaged reimbursement policy to March 31 2025, giving sellers about 21 extra days to upload landed‑cost data via the new...
Seller Central News
Amazon has moved the mandatory ShipFrom validation for EU merchant‑fulfilled orders to June 15 2025, three weeks later than the original May 22 deadline....
SP-API Changelog
Effective early 2026 Amazon stopped U.S. FBA prep services, requiring sellers to print PDF417 pallet labels on all four sides of each pallet. Labels must be...
Industry News
Starting early 2025 Amazon will enforce real‑time performance limits and AI‑driven listing scans. A single breach of Order Defect Rate or Late Shipment Rate...
Helium 10 Blog