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On April 9 2025 the US imposed a 104% duty on most China‑origin goods and ended the $800 de‑minimis exemption on May 1 2025. At the same time Amazon opened the...
Helium 10 Blog
GS1 Germany released a new 14‑digit Digital Product Identifier (DPI) on 28 Feb 2024, with a migration deadline of 31 Dec 2025. The DPI is stored in a...
Helium 10 Blog
Kian Golzari warned that the U.S. 2025 tariff schedule will raise duties on several categories, e.g., a 7% hike on silicone kitchen tools from Shenzhen. He...
Helium 10 Blog
Amazon’s A9 search now parses natural‑language queries, prompting sellers to embed conversational phrases in titles. Dynamic pricing AI can raise prices up to...
Helium 10 Blog
On 1/16/25 Helium 10 reported three Amazon‑seller impacts: TikTok Shop may be banned, prompting sellers to duplicate up to 150 SKUs to Amazon within 48 hours;...
Helium 10 Blog
Bradley Sutton’s early‑2024 Helium 10 podcast warns Amazon sellers to adopt AI‑enhanced keyword discovery, predictive ad spend reallocation and dynamic...
Helium 10 Blog
The update outlines essential profitability ratios for Amazon sellers, including a €24 gross margin on a €45 kitchen tool, a 20% ACoS (€2,000 ad spend for...
Helium 10 Blog
In Q2 2024 Amazon’s average PPC cost per click in top categories hit $1.00‑$2.00, AI‑driven Dynamic Bidding – Up and Down is now standard, and Sponsored Video...
Advertising API Release Notes
Amazon’s Black Friday (Nov 29) and Cyber Monday (Dec 2) 2024 trigger a 30%+ ad‑budget inflation, with sellers adding $45‑$60 daily to Sponsored Products. CPCs...
Helium 10 Blog
Amazon's Prime Big Deal Days 2024, held mid‑October, generated over $1 billion in member discounts across millions of items, setting a record for October...
Seller Central News
An eight‑figure Amazon brand saw quarterly revenue plunge from >$10 M to $0 after a 150% over‑order, a three‑week stockout, and a policy breach for missing...
Helium 10 Blog
Helium 10 released a live Profit‑Margin Dashboard on Oct 11 2024 that combines product cost, Amazon fees and ad spend. Amazon’s AWD network is at roughly 92 %...
Helium 10 Blog
Amazon launched Haul, a mobile‑only storefront for items under $20 that ships directly from Chinese warehouses in 7‑14 days. The program cuts commission on...
Curated Industry News
Amazon now lets sellers attach a percentage‑off and a fixed‑amount coupon to the same SKU, adds a 15% holiday surcharge that lifts the standard‑size base fee...
Helium 10 Blog
Helium 10’s Sep 27 2024 briefing announces TikTok Search Ads (CPC as low as $0.28) and a U.S. tariff review that could raise Chinese‑origin duties 5%–15%. It...
Helium 10 Blog
Amazon will launch a self‑serve TikTok ad placement for Sponsored Brands and Sponsored Products in early September, adding a “Buy on Amazon” button. A per‑unit...
Helium 10 Blog
In early 2024 Helium 10 episode #139 highlighted soaring ocean and air freight rates, Amazon’s raised IPI minimum, and WM Logistics’ rollout of regional...
Helium 10 Blog
Helium 10 reports three July 1‑2024 shifts: TikTok Shop will shut down in Germany, France and the UK; Walmart will auto‑link every new review to a verified...
Helium 10 Blog
The Biden administration announced tariff hikes affecting $18 billion of Chinese imports, effective 2024‑2026. EV duties rise from 25% to >100% in 2024,...
Industry News
On March 27 2024 Helium 10’s Buzz podcast reported Amazon’s monthly active users fell by about 2.6 million, Temu’s prices are roughly 30 % lower than...
Helium 10 Blog