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A comprehensive breakdown of Amazon's PPC bidding system, covering auction mechanics, cost-per-click basics, placement adjustments, and the three Sponsored...
Seller University
Amazon's official Seller Central training outlines a phased Sponsored Products strategy for new ASINs, backed by internal data showing "down only" bidding...
Seller University
Amazon's updated Sponsored Products guide covers eligibility requirements, campaign setup steps, targeting strategies, and optimization best practices for...
Seller University
A comprehensive guide to Amazon's coupon program covering eligibility requirements, budget calculations, stacking rules, and strategies for combining coupons...
Seller University
Amazon Brand Stores let brand‑registered sellers create a free, multi‑page storefront (e.g., brandname‑store.amazon.com). Stores with 3+ pages and embedded...
Seller University
Amazon now lets Sponsored Brands ads point to a Brand Store homepage instead of a single ASIN, enabling full‑catalog exposure. Creatives can include...
Seller University
Amazon’s Advertising Basics course now explains daily budgets can overspend up to 10 % per day, lifetime budgets require a $100 minimum, and portfolio caps...
Seller University