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3 articles

Advertising Console·11 months agonotable

Amazon UnBoxed 2025: Reserved Search Placements, AI Campaign Tools, and New Video Ad Formats

At Amazon UnBoxed 2025, Amazon launched Reserved Share of Voice (pre‑pay for top‑of‑search slots), AI‑Driven Bid Management and AI Creative Generator, and a...

Curated Industry News

Advertising Console·last yearnotable

Amazon Marketing Cloud Explained: Advanced Audiences, Attribution, and AI-Powered Analytics for Sellers

Amazon Marketing Cloud offers sellers advanced audience building, cross-channel attribution with a 25-month lookback window, path-to-conversion analysis, and...

Curated Industry News

Advertising Console·2 years agonotable

Amazon Sponsored Products Ads Are Coming to External Retail Websites — What Sellers Need to Know

Amazon will extend Sponsored Products to third‑party retail sites starting early 2025, routing clicks to the same Amazon product detail page. External...

Curated Industry News