Every update. One feed.
In 2025 Amazon requires a compliance‑first listing before any ad spend; a non‑compliant SKU is auto‑paused. Successful launches front‑load 60‑70% of the launch...
Helium 10 Blog
Amazon Marketing Cloud (AMC) launched in early 2022 and opened to all advertisers in 2023, offering a SQL‑style query engine, multi‑touch attribution and...
Helium 10 Blog
Front‑loading the PPC budget for the first 7‑14 days can spark a surge; a kitchen gadget saw 150 clicks and 12 sales after doubling spend. Raising bids on...
Helium 10 Blog
Early 2024 Amazon automatically migrated every Sponsored Display campaign to a conversion‑based optimization model, removing Reach and Page Visit objectives....
Advertising API Release Notes
Early‑2024 Amazon Ads updates let sellers allocate 60 % of a launch budget to week 1, run an auto‑targeted Sponsored Products campaign for the first 48 hours,...
Helium 10 Blog
Amazon DSP now offers two AI‑driven tools: Performance+ (GA) and Brand+ (open beta). Both collapse the traditional 70‑step setup into four clicks, letting...
Advertising API Release Notes
The article compares rule‑based Amazon ad management (e.g., pause keywords with ACOS > 30 %) to AI‑driven automation that can adjust bids within minutes. A...
Helium 10 Blog
Amazon will run multiple 24‑ to 48‑hour Spring Deal Days over the next several weeks, each spotlighting rotating categories. On 3/19/25 the new Search Query...
Helium 10 Blog
Amazon’s AI advertising engine now modulates bids every few minutes, auto‑discovers high‑intent keywords and shifts budget to top‑performing ad groups. Sellers...
Helium 10 Blog
On February 26 2025 Helium 10 launched Helium 10 Ads, an AI‑driven advertising suite built on Pacvue’s platform. The tool auto‑generates keyword lists, sets...
Helium 10 Blog
Amazon will extend Sponsored Products to third‑party retail sites starting early 2025, routing clicks to the same Amazon product detail page. External...
Curated Industry News
Amazon sellers lose visibility when PPC budgets are mishandled – pausing a campaign for just one day can drop daily orders and organic rank. Incremental bid...
Helium 10 Blog
In a Helium 10 TACoS Tuesday session, sellers learned to compute Share of Voice (SOV) by dividing campaign impressions (e.g., 1,200) by total market...
Helium 10 Blog
On Jan 31 2025 Helium 10’s Weekly Buzz highlighted Amazon’s new Brand+ safety controls that let sellers block ad placements next to competitor or...
Helium 10 Blog
The guide explains Amazon Share of Voice (SOV) – e.g., 24% SOV for “vegan protein powder” – and Share of Shelf (SOS) – e.g., 33% SOS for “organic cotton...
Helium 10 Blog
Amazon will launch Amazon Retail Ads in late 2026, letting merchants embed a JavaScript tag or SDK snippet on their sites to serve Amazon‑sourced product ads....
Helium 10 Blog
Helium 10’s “TACoS Tuesday” webcast answered 20 top Amazon PPC questions, showing how allocating $2,000 to Sponsored Brands and shifting 30% of spend to exact...
Helium 10 Blog
On Jan 10 2025 Amazon launched the Retail Ad Service, a headline‑style placement option on the homepage, category carousel and search‑result overlay. The...
Helium 10 Blog
At CES 2025 Amazon unveiled an AI‑powered query builder in Amazon Marketing Cloud that turns plain‑English audience requests into full SQL statements. The tool...
Advertising API Release Notes
An Amazon seller grew Black Friday‑Cyber Monday revenue from $200 K to $4 M (20‑fold) by pairing off‑platform traffic with day‑parted Sponsored Products bids...
Helium 10 Blog