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Amazon Attribution, launched in 2020 and now open to all Brand Registry sellers, lets merchants generate unique tracking tags and view clicks, detail‑page...
Helium 10 Blog
A 7‑figure Amazon seller cut average ACOS from ~45% to the low‑20% range and lifted sales velocity 30% in three months by segmenting campaigns (Launch, Growth,...
Helium 10 Blog
In early 2024 Helium 10’s PPC Talk episode taught sellers to review the last month’s campaign data, add negative keywords after a 48‑72 hour learning phase,...
Helium 10 Blog
Amazon’s Bulk Operations tool lets sellers upload a CSV to create, edit or delete PPC elements. Updating 1,200 keywords can be done in minutes instead of the...
Helium 10 Blog
Amazon PPC uses a three‑tier hierarchy (campaign → ad group → keyword/product‑target) and requires separate campaigns for Sponsored Products, Brands, and...
Helium 10 Blog
From late 2023 to early 2024 Amazon added a 15‑second video slot, five headline variations, interest‑based audiences for Sponsored Display, view‑through...
Helium 10 Blog
Episode 156 of the Serious Sellers Podcast (Helium 10) details Amazon’s new video ad format—15‑second autoplay clips on browse/detail pages—and Sponsored...
Helium 10 Blog
In early 2024 Amazon launched a Sponsored Display (Beta) campaign that merges on‑site and off‑site display. It adds automated audience clusters, a...
Helium 10 Blog
Amazon sellers are urged to expand PPC beyond keyword bids by adding placement, device, hour‑of‑day analytics, automated bid rules and creative rotation....
Helium 10 Blog
In early 2023 Bradley Sutton launched 12 Amazon products with a total spend under $5,000, using a $199 Helium 10 subscription and a $100‑per‑day Sponsored...
Helium 10 Blog
Amazon DSP, launched as a self‑service platform in 2022, now offers fine‑tuned audience filters, live reporting dashboards and automated bidding. Sellers can...
Helium 10 Blog
A $150 Amazon Sponsored Products campaign for a sci‑fi title generated 350 clicks, a 5.8% conversion rate and about $1,200 in gross revenue. A 48‑hour Kindle...
Helium 10 Blog
A seller grew annual Amazon FBA revenue from $200 K to $2 M in 12 months by revamping Sponsored Products campaigns around intent‑rich keywords, funneling...
Helium 10 Blog
By exporting the Amazon Advertising Search Term Report and converting high‑performing terms (e.g., “non‑stick silicone mat”) into exact‑match keywords while...
Helium 10 Blog
In early 2024 Helium 10’s Serious Sellers Podcast episode 109 explained a split‑testing workflow: run two ad creatives side‑by‑side for a 7‑day window, then...
Helium 10 Blog
Helium 10’s new Advanced Rules Configurations let sellers set minimum performance thresholds—e.g., at least three sales per day and ACOS under 25%—before any...
Helium 10 Blog
A new manual Sponsored Products campaign with a $0.30 bid and $5 daily budget recorded zero impressions for its first week because the bid was below the $0.70...
Helium 10 Blog
Helium 10’s Black Box and Magnet combo lets sellers generate ~1,200 broad‑match keywords, filter to ~250 with ≥500 monthly searches and competition <0.6, then...
Helium 10 Blog
Amazon PPC requires moving from automatic to manual campaigns after 2 weeks of data; copying high‑performing terms without adjusting bids or match types can...
Helium 10 Blog
ManyChat‑driven Facebook giveaways let sellers auto‑capture emails, phone numbers and Amazon storefront URLs, then send a 10% off Amazon coupon in the...
Helium 10 Blog