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A single Amazon DSP budget can produce wildly different results depending on agency staffing. Agencies that assign 30-40 brands per strategist often...
SellerApp Blog
Amazon DSP saw a 47.46% CPM jump in 2026. Applying a 3‑impression daily cap cut CPM from $12 to $7 and lifted sales by 12%. Caps can be set per campaign or...
SellerApp Blog
The 2026 benchmark report shows Amazon DSP’s Private Marketplace delivers viewability rates above 80% and click‑through rates 15% higher than the open...
SellerApp Blog
Amazon DSP layered audiences can raise ad relevance by ~30% and a three‑step creative sequence lifts retargeted conversion rates by about one‑third. Structured...
SellerApp Blog
Amazon has launched Ads Agent, an AI‑powered campaign manager now in beta for a limited group of DSP advertisers and Amazon Marketing Cloud members. The tool...
SellerApp Blog
In 2026 UK sellers who shift from pure spend to disciplined PPC stewardship can cut ACOS from over 30% to 18% and lift ROAS by 25% within two months. Agencies...
SellerApp Blog
AI‑driven PPC platforms can cut manual bid work from ~4 hours to 30 minutes (Case 1) and lift ad‑attributed sales within a two‑week window (Case 2) when...
SellerApp Blog
Amazon Creative Assets (ACA) centralizes product images, videos and branding files in a searchable library. Early adopters in 2024 report a 30% cut in...
SellerApp Blog
Amazon’s Sponsored TV lets U.S. sellers run 15‑second video ads on the homepage and product pages, requiring Brand Registry and an active Storefront. A typical...
SellerApp Blog
Amazon SEM prioritises conversion‑first visibility: ads that achieve >5% conversion within the first 24‑48 hours receive premium placement. The platform tracks...
SellerApp Blog
In 2026 Amazon still logs URLs differently: the short /dp/ASIN format is preferred, while /gp/product/ASIN is legacy and recorded separately. Referral...
SellerApp Blog
Single Keyword Campaigns (SKCs) give each exact‑match keyword its own campaign, daily budget (e.g., $30 for “wireless earbuds”) and placement multipliers. The...
SellerApp Blog
Amazon’s new AI‑driven Video Generator lets sellers create six or more 15‑21 second video concepts in minutes, enabling rapid A/B testing for Sponsored Brand,...
SellerApp Blog