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Episode 156 of the Serious Sellers Podcast (Helium 10) details Amazon’s new video ad format—15‑second autoplay clips on browse/detail pages—and Sponsored...
Helium 10 Blog
In early 2024 Amazon launched a Sponsored Display (Beta) campaign that merges on‑site and off‑site display. It adds automated audience clusters, a...
Helium 10 Blog
Amazon sellers are urged to expand PPC beyond keyword bids by adding placement, device, hour‑of‑day analytics, automated bid rules and creative rotation....
Helium 10 Blog
In early 2023 Bradley Sutton launched 12 Amazon products with a total spend under $5,000, using a $199 Helium 10 subscription and a $100‑per‑day Sponsored...
Helium 10 Blog
Amazon DSP, launched as a self‑service platform in 2022, now offers fine‑tuned audience filters, live reporting dashboards and automated bidding. Sellers can...
Helium 10 Blog
A $150 Amazon Sponsored Products campaign for a sci‑fi title generated 350 clicks, a 5.8% conversion rate and about $1,200 in gross revenue. A 48‑hour Kindle...
Helium 10 Blog
A seller grew annual Amazon FBA revenue from $200 K to $2 M in 12 months by revamping Sponsored Products campaigns around intent‑rich keywords, funneling...
Helium 10 Blog
In early 2024 Helium 10’s Serious Sellers Podcast episode 109 explained a split‑testing workflow: run two ad creatives side‑by‑side for a 7‑day window, then...
Helium 10 Blog
Helium 10’s new Advanced Rules Configurations let sellers set minimum performance thresholds—e.g., at least three sales per day and ACOS under 25%—before any...
Helium 10 Blog
Helium 10’s Black Box and Magnet combo lets sellers generate ~1,200 broad‑match keywords, filter to ~250 with ≥500 monthly searches and competition <0.6, then...
Helium 10 Blog
ManyChat‑driven Facebook giveaways let sellers auto‑capture emails, phone numbers and Amazon storefront URLs, then send a 10% off Amazon coupon in the...
Helium 10 Blog
In early 2024 Helium 10 added an isolated ASIN campaign model that creates a Research (broad‑match) and a Performance (exact/phrase) Sponsored Products...
Helium 10 Blog
The guide shows how to compute a sustainable ACoS using the core equation (ad spend ÷ attributed sales ×100) – e.g., $150 spend and $800 sales = 18.75% ACoS –...
Helium 10 Blog
Prestozon’s tiered ad‑group architecture (Exact, Phrase, Broad) together with Automated Search‑Term Harvesting and a Bid‑Adjustment Engine lets sellers launch...
Helium 10 Blog
The guide shows Amazon sellers how to use Facebook PPC with daily test budgets of $5‑$10, a CTR threshold of 0.8%, and look‑alike audiences up to 600 k users....
Helium 10 Blog
A profit‑first workflow can cut ad spend from $2,400 to $1,600 and improve ACOS from 66% to 38% in 30 days, adding $480 profit. It hinges on calculating a...
Helium 10 Blog
The guide shows how to pull a browse node ID (e.g., node=3400831) and harvest child‑node titles like “Daypacks” or “Hydration Packs” to create long‑tail...
Helium 10 Blog
Helium 10 launched Dynamic Bidding in early 2024, a tool that auto‑adjusts Sponsored Products bids each hour based on real‑time conversion and ACoS targets....
Helium 10 Blog
Merkle’s Q3 2023 analysis found 62 % of Sponsored Brands and 42 % of Sponsored Products revenue came from brand‑keyword searches. Splitting these into separate...
Helium 10 Blog
Helium 10 introduced the “1‑Click Setup” utility in early 2024, allowing sellers to create Sponsored Products campaigns for up to 500 SKUs in a single form....
Helium 10 Blog