#194 – Predicciones Amazon 2026
Amazon’s 2026 roadmap adds near‑real‑time Amazon Marketing Cloud data, automated campaign‑overlap alerts, default predictive audiences, a self‑service DSP and...
Helium 10 Blog
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Amazon’s 2026 roadmap adds near‑real‑time Amazon Marketing Cloud data, automated campaign‑overlap alerts, default predictive audiences, a self‑service DSP and...
Helium 10 Blog
Amazon Marketing Cloud (AMC) lets sellers run SQL‑like queries on a unified, de‑identified data lake covering Sponsored Brands, Products, Display and DSP. Data...
Helium 10 Blog
Amazon Unboxed 2025 rolls out a refreshed advertising console that combines Sponsored Products, Sponsored Brands and DSP data, plus new multi‑channel...
Helium 10 Blog
Helium 10’s Weekly Buzz (Oct 2 2025) announced Amazon’s new advertising surcharge – a mandatory “Tax” line on every Sponsored Products, Brands and Display...
Helium 10 Blog
In September 2025 Amazon unveiled the AI‑Enhanced Advertising Console, which auto‑generates keyword groups, drafts ad copy and optimizes bids, and introduced a...
Helium 10 Blog
During the week of July 24‑25, Amazon raised list prices of sub‑$10 items ~5% and increased referral fees to 8% for SKUs under $15, while the Accelerate 10%...
Helium 10 Blog
Ads Academy advises that structured keyword research can slash ACOS from 45% to 22% and lift relevant impressions by 30% while boosting sales 20%. Exact,...
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Amazon will cease accepting new Posts on July 1 2025 and delete all existing Posts by August 15 2025. Sponsored Product ads now require an inventory pool,...
Helium 10 Blog
Amazon Marketing Cloud (AMC) launched in early 2022 and opened to all advertisers in 2023, offering a SQL‑style query engine, multi‑touch attribution and...
Helium 10 Blog
On 28 Nov 2024 Helium 10 reported Amazon’s Dynamic Traffic Engine (DTE) going live, automatically raising bids up to ~15 % on high‑intent keywords and...
Helium 10 Blog
The update outlines seven common Amazon PPC mistakes, such as missing negative keywords and overusing broad match. It cites a case where fixing these errors...
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The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog
Helium 10 predicts Amazon Prime Day 2024 will fall in mid‑July (a two‑day window, e.g., around July 15‑16). Amazon has added a custom headline field and a...
Helium 10 Blog
To win Q4 on Amazon, raise each campaign’s daily budget by at least 30% before Nov 1 (e.g., $100 → $130), boost bids on holiday‑intent keywords by 10‑15%...
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Amazon Accelerate 2023 adds a Unified Advertising Dashboard that consolidates Sponsored Products, Brands and Display metrics, a real‑time Search Term Report...
Helium 10 Blog
On Feb 1 2024 Helium 10 released a guide outlining eight common Amazon‑PPC mistakes that waste roughly 33 % of ad spend for mid‑size sellers. Errors include...
Helium 10 Blog
The guide shows how to run a reverse‑ASIN lookup in Helium 10 Cerebro to pull every Sponsored Products keyword a rival ranks for, then filter for top‑3 ad...
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In early 2023 Amazon revamped its PPC console with five major upgrades: Sponsored Brands Video ad format, AI‑driven keyword and audience suggestions, a...
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Launch a new product with an automatic Amazon PPC campaign at a $20‑$25 daily budget, collect search‑term data for 3‑5 days, then create manual ad groups with...
Helium 10 Blog
Prime Day 2024 runs July 16‑17, driving a 20‑30% conversion lift but also inflating Sponsored Product CPCs by 40‑50%. Sellers should earmark 30‑40% of monthly...
Helium 10 Blog