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Amazon is merging Sponsored Products, Sponsored Brands, Sponsored Display, and streaming TV ads into a single AI-powered dashboard launching Q1 2026,...
Advertising API Release Notes
Amazon launched Ads Agent at Unboxed 2025, an AI tool that automates campaign creation, optimization, and analytics using natural language commands. Beta...
Advertising API Release Notes
Amazon’s Ads Console adds a Discount Simulator that projects visibility and conversion for any discount tier. CPC is about 25% higher YoY (e.g., $0.80 → $1.00)...
Advertising API Release Notes
In 2026 Amazon shifts PPC from keyword matching to persona‑based campaigns, using backend attributes, the new 12‑month LTV metric, and AI tools like Audience...
Advertising API Release Notes
In 2025 Amazon revamped its ad placement engine, moving ranking from raw bid to a creative quality score that evaluates visual composition, production value...
Advertising API Release Notes
Amazon’s Prime Day 2025 Advertising Playbook (released 2025) shows that multi‑format campaigns (Sponsored Products, Sponsored Brands, display) drove 139% more...
Advertising API Release Notes
Early 2024 Amazon automatically migrated every Sponsored Display campaign to a conversion‑based optimization model, removing Reach and Page Visit objectives....
Advertising API Release Notes