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Ads Academy advises that structured keyword research can slash ACOS from 45% to 22% and lift relevant impressions by 30% while boosting sales 20%. Exact,...
Helium 10 Blog
Amazon will cease accepting new Posts on July 1 2025 and delete all existing Posts by August 15 2025. Sponsored Product ads now require an inventory pool,...
Helium 10 Blog
Amazon Marketing Cloud (AMC) launched in early 2022 and opened to all advertisers in 2023, offering a SQL‑style query engine, multi‑touch attribution and...
Helium 10 Blog
Early 2024 Amazon automatically migrated every Sponsored Display campaign to a conversion‑based optimization model, removing Reach and Page Visit objectives....
Advertising API Release Notes
On 28 Nov 2024 Helium 10 reported Amazon’s Dynamic Traffic Engine (DTE) going live, automatically raising bids up to ~15 % on high‑intent keywords and...
Helium 10 Blog
Amazon’s early‑November advertising checklist tells sellers to use a single 1080 × 1080 px product image covering ≥70% of the canvas, font size ≥14 pt, and...
Seller Central News
The update outlines seven common Amazon PPC mistakes, such as missing negative keywords and overusing broad match. It cites a case where fixing these errors...
Helium 10 Blog
The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog
Helium 10 predicts Amazon Prime Day 2024 will fall in mid‑July (a two‑day window, e.g., around July 15‑16). Amazon has added a custom headline field and a...
Helium 10 Blog
To win Q4 on Amazon, raise each campaign’s daily budget by at least 30% before Nov 1 (e.g., $100 → $130), boost bids on holiday‑intent keywords by 10‑15%...
Helium 10 Blog
Amazon Accelerate 2023 adds a Unified Advertising Dashboard that consolidates Sponsored Products, Brands and Display metrics, a real‑time Search Term Report...
Helium 10 Blog
On Feb 1 2024 Helium 10 released a guide outlining eight common Amazon‑PPC mistakes that waste roughly 33 % of ad spend for mid‑size sellers. Errors include...
Helium 10 Blog
The guide shows how to run a reverse‑ASIN lookup in Helium 10 Cerebro to pull every Sponsored Products keyword a rival ranks for, then filter for top‑3 ad...
Helium 10 Blog
In early 2023 Amazon revamped its PPC console with five major upgrades: Sponsored Brands Video ad format, AI‑driven keyword and audience suggestions, a...
Helium 10 Blog
Launch a new product with an automatic Amazon PPC campaign at a $20‑$25 daily budget, collect search‑term data for 3‑5 days, then create manual ad groups with...
Helium 10 Blog
Prime Day 2024 runs July 16‑17, driving a 20‑30% conversion lift but also inflating Sponsored Product CPCs by 40‑50%. Sellers should earmark 30‑40% of monthly...
Helium 10 Blog
A seller who added five high‑volume, intent‑rich keywords and three negatives saw daily impressions rise from 1,200 to 2,800 and ACoS drop from 45% to 22%...
Helium 10 Blog
The article warns that over‑reliance on broad‑match can consume up to 40% of an Amazon PPC budget, missing negative keywords wastes about $1.2 M each month,...
Helium 10 Blog
In early 2024 Amazon launched a unified PPC console that merges Sponsored Products, Brands and Display. The platform adds AI‑driven bid automation (e.g., a...
Helium 10 Blog
The guide breaks down core Amazon ad metrics: ACOS 20% (spend $20 for $100 sales), RoAS 5×, CTR 2% (40 clicks/2,000 impressions), CPC $0.75, and a 30%...
Helium 10 Blog